This season, brands embraced strong scripts, serious acting talent and heavy-hitting directors like never before, resulting in a crop of winning fashion films largely driven by the kind of compelling storytelling long missing from the genre. Sit back, relax and enjoy BoF’s Top 10 Fashion Films of the Season.
SAN FRANCISCO, United States — Pinterest Inc. said it raised $225 million in a financing round that values it at $3.8 billion, as the Internet-scrapbooking startup seeks to expand and develop a model for generating revenue.
With the debut of its second-generation FuelBand, Nike extends its foothold in the fast-growing “wearables” market and moves further into social products.
With the launch of Sneakerboy, Chris Kyvetos, a member of the recently launched BoF 500, is targeting a new generation of luxury consumers with a highly covetable selection of sneakers and an innovative digital retail model that blends the tactility of a physical store with the efficiencies of the Internet.
NEW YORK, United States — Fab.com Inc., the e-commerce startup valued at more than $1 billion, signaled that job cuts may be coming as the company revamps its approach to selling goods and strives to turn a profit.
BERLIN, Germany — Online retailers are trying to cajole consumers into revealing their vital statistics with new sizing technology tailored to turn back a tide of returned garments that is hurting profits.
Finnish content monetisation start-up Kiosked, which makes it easier for people to buy products that appear in online images or video clips, and whose clients include Nike, has raised $6.9 million in new funding.