In-Store Tech, Sales Driver or Hype?

Blank displays atop mannequins at H&M in Times Square | Photo: Rachel Arthur for

Fashion retailers are increasingly integrating slick interactive technology into their physical flagships. But is all this in-store technology actually making the tills ring or merely providing opportunities for short-term PR?

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Visual Search Set to Make World of Imagery Instantly Shopable

A woman using her smartphone while shopping | Source: Shutterstock

Sophisticated image-recognition technology, originally developed for security applications, is now being leveraged to identify and source fashion items, turning any encounter with a product into a potential sale. BoF speaks to Iain McCready, chief executive of Cortexica, about the power of visual search.

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