Rebooting Elle

Inside Elle (UK) offices in London | Photo: Morgan O'Donovan for BoF

Before “Elle 360,” the British edition of the popular women’s style bible was digitally deficient. Now, Elle resembles a tech start-up more than a traditional fashion magazine. In the second part of a Special Briefing on Fashion Media Game Changers, BoF speaks to the team that rebooted Elle.

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In Milan, Exhibition Aims to Convert Fashion Faithful to New Digital Gospel

Post-Exhibition at Ex Chiesa di San Carpoforo in Milan | Source: Post-Exhibition

In a former Renaissance church, rigged with high-definition screens, infrared sensors and motion-tracking technology, art director Remi Paringaux is challenging the norms of fashion communication.

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