Sophisticated image-recognition technology, originally developed for security applications, is now being leveraged to identify and source fashion items, turning any encounter with a product into a potential sale. BoF speaks to Iain McCready, chief executive of Cortexica, about the power of visual search.
MUMBAI, India — Flipkart, India’s largest multibrand online retailer, agreed to buy competitor Myntra.com as it seeks to widen its lead over Amazon.com Inc. in the country.
Before “Elle 360,” the British edition of the popular women’s style bible was digitally deficient. Now, Elle resembles a tech start-up more than a traditional fashion magazine. In the second part of a Special Briefing on Fashion Media Game Changers, BoF speaks to the team that rebooted Elle.
What can fashion-tech companies learn from Instagram’s success? Co-founder and CEO Kevin Systrom shares his start-up secrets.
SAN FRANCISCO, United States — Amazon.com Inc. unveiled a new device that customers can use to add items to a shopping list by scanning barcodes or speaking the name of the product, in the e- commerce company’s latest push into consumer hardware.
BERLIN, Germany — Adidas has launched a new store blueprint for its Originals fashion brand with a Wi-Fi equipped lounge and mobile charging points, aiming to persuade younger shoppers to linger longer and spend more in its high-margin, own-run outlets.