Guest contributor Rachel Arthur recaps the highlights of this year’s SXSW Interactive conference and identifies key takeaways for the fashion industry.
SAN FRANCISCO, United States — Inspired by sites like Kickstarter, venture-backed online retailer Everlane has launched a crowdfunding campaign, dubbed CrowdFundCanada, to gauge consumer interest before launching in the Canadian market. At time of publication, the company was over 70 percent of the way towards its goal of raising $100,000 in pre-orders and credits from Canadian consumers by March 21, having raised $70,235 from over
ISTANBUL, Turkey — Turkey’s Internet economy will probably grow at 19 percent a year until 2017 as Turkish companies embrace Web-based business, according to a report sponsored by Google Inc. Turkey’s Internet economy will grow to 2.6 percent of gross domestic product, or 64.3 billion liras ($35.7 billion), by 2017 from 1.7 percent and 22 billion liras in 2011, Boston Consulting Group Inc. said in the report. In 2011, Turkish consumers spent about 8.8 billion liras on Internet access and charges, and more than 4.4 billion liras on e-commerce. “Consumption is expected to be the largest driver of growth, primarily through an increase in e-commerce following a rise in broadband and Internet user penetration,” according to the report. In a more…
SAN FRANCISCO, United States — Online scrapbook Pinterest is rolling out new tools that will show businesses the number of visitors it delivers to their websites, part of the fast-growing start-up's efforts to build a base for the introduction of money-making features.
NEW YORK, United States — Rent the Runway, a website that rents out high-end clothing and accessories to consumers for a few days at a time, has announced a new $24.4 million round of financing.