Visual Search Set to Make World of Imagery Instantly Shopable

A woman using her smartphone while shopping | Source: Shutterstock

Sophisticated image-recognition technology, originally developed for security applications, is now being leveraged to identify and source fashion items, turning any encounter with a product into a potential sale. BoF speaks to Iain McCready, chief executive of Cortexica, about the power of visual search.

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Rebooting Elle

Inside Elle (UK) offices in London | Photo: Morgan O'Donovan for BoF

Before “Elle 360,” the British edition of the popular women’s style bible was digitally deficient. Now, Elle resembles a tech start-up more than a traditional fashion magazine. In the second part of a Special Briefing on Fashion Media Game Changers, BoF speaks to the team that rebooted Elle.

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