Bits & Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
Before “Elle 360,” the British edition of the popular women’s style bible was digitally deficient. Now, Elle resembles a tech start-up more than a traditional fashion magazine. In the second part of a Special Briefing on Fashion Media Game Changers, BoF speaks to the team that rebooted Elle.
What can fashion-tech companies learn from Instagram’s success? Co-founder and CEO Kevin Systrom shares his start-up secrets.
SAN FRANCISCO, United States — Amazon.com Inc. unveiled a new device that customers can use to add items to a shopping list by scanning barcodes or speaking the name of the product, in the e- commerce company’s latest push into consumer hardware.
BERLIN, Germany — Adidas has launched a new store blueprint for its Originals fashion brand with a Wi-Fi equipped lounge and mobile charging points, aiming to persuade younger shoppers to linger longer and spend more in its high-margin, own-run outlets.
Rachel Arthur recaps the highlights of this year’s SXSW Interactive conference and identifies key takeaways for the fashion industry.
This season, a wide diversity of fashion films provided evidence that the genre has matured.
In a former Renaissance church, rigged with high-definition screens, infrared sensors and motion-tracking technology, art director Remi Paringaux is challenging the norms of fashion communication.
LONDON, United Kingdom — British online fashion retailer boohoo.com will list on London's AIM market next week with a market capitalization of 560 million pounds ($936 million) after tapping into current investor appetite for Internet retail stocks.