KCD’s Digital Fashion Shows to Open to Consumers

Fashion 2.0

Screenshot of DigitalFashionShows.com | Source: KCD

NEW YORK, United States — The digital arm of public relations company KCD has announced that Digital Fashion Shows, the firm’s previously industry-only, streaming fashion show platform, will offer ‘front row’ access to members of the public, starting this season. During the upcoming New York collections, the platform will present the Alexander Plokhov, Peter Som and Pierre Balmain shows. Additional clients are set to launch during

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With a Flurry of Activity, Online Vintage Heats Up

Fashion 2.0

Screenshot of Vaunte.com | Source: Vaunte.com

NEW YORK, United States — For nearly 20 years, eBay has been the dominant player in the market for vintage clothing and accessories. Now, a slew of start-ups are poised to disrupt the business of online fashion resale. The last quarter of 2012 saw a veritable avalanche of activity in the space, including the launch of no fewer than five notable online vintage sites: Byronesque, Bib and Tuck and Nifty Thrifty in October; Vaunte and

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Amongst Promises of a Perfect Fit, What Fits and What Doesn’t?

Fashion 2.0

Clotheshor.se | Source: Clothes Horse

SAN FRANCISCO, United States — Online sales of apparel and accessories are growing faster than any other e-commerce product segment in the US, driven primarily by improvements in online merchandising and return policies, according to a report released by eMarketer last April. But despite these advancements, the difficulty of finding the right size and fit without trying on prospective purchases in a physical store remains a major

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The Next Chapter of Content and Commerce Integration

Fashion 2.0

Screenshot of the Pose iPad App | Source: Pose

NEW YORK, United States — Since the very birth of fashion magazines at the end of the 19th century, editorial content has been a powerful generator of consumer demand for fashion products. But the path between inspiration and transaction — between content and commerce — was fragmented and full of friction. Over the last decade, however, the interconnectedness of the web has rewired reality and given rise to new business models that

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