Fashion Pioneers | Jefferson Hack on Fashion Media in The Era of Digital Beauty
LONDON, United Kingdom — Last Thursday evening, BoF editor-in-chief Imran Amed sat down with Jefferson Hack, founder and editorial director of Dazed Group — independent publishers of Dazed & Confused, Dazed Digital, AnOther Magazine and AnOther Man — to discuss the future of fashion media amidst an industry landscape that’s being radically reshaped by the forces of digital revolution, rapid globalisation and a post-recessionary economy. Called Fashion Pioneers, the event was the first in a new series of intimate, live-streaming conversations between Mr. Amed and the fashion industry’s most interesting operators. (RSS Readers: The interview video can be viewed here)
Opening the evening, Mr. Hack spoke passionately about teaming up with Rankin Waddell in 1992 to launch Dazed & Confused, then a black and white, self-distributed fanzine, positioned as a “cultural alternative” to both mainstream publications and cult style magazines of the moment, i-D and The Face. “We were complete outsiders,” he said. Dazed & Confused began as a way of “legitimising what was fringe or niche culture” but ultimately gave rise to “the trans-disciplinary integration of fashion, music, art and film, a template that’s become de rigueur in alternative culture magazines around the world,” said Mr. Hack.









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