Rag & Bone’s Wainwright and Neville Say Focus First

Marcus Wainwright and David Neville of Rag & Bone | Source: Rag & Bone

On the eve of their first ever presentation at London Fashion Week, to be held at their new Sloane Square flagship, BoF spoke with David Neville and Marcus Wainwright, the duo behind one of New York’s most exciting emerging labels, Rag & Bone. NEW YORK, United States — “The secret to our success is the way we balance art and commerce,” said Marcus Wainwright, who, along with business partner and fellow English transplant David

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Tory Burch Says Work Hard, Think Long Term and Be Patient

Tory Burch | Photo: Patrick Demarchelier

NEW YORK, United States — “There were a lot of people doubting what we were doing in the beginning,” Tory Burch, both creative director and chief executive of her eponymous fashion company, told BoF on the eve of her Spring/Summer 2013 show. “I’m an information gatherer, I like hearing what people feel and think, but at the end of the day, you have to believe in yourself and go with your instinct and gut.” With neither traditional

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Jenna Lyons Says You Have To Make Quick Decisions From the Gut

Jenna Lyons at New York Fashion Week | Source: J Crew

NEW YORK, United States — “You have to make quick decisions,” Jenna Lyons, the president and creative director of J.Crew, told BoF. “Ultimately, fashion is all about gut anyway — there’s no science to what this should look like or that should look like or how many times you can redraw that or resketch that or redo that catalogue cover. The fact of the matter is, either it grabs you or it doesn’t.” Indeed, it’s trust in instinct,

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Phillip Lim’s Four P’s: Partner, Price Point, Production and Positioning

Phillip Lim | Source:

NEW YORK, United States — “I always believed in making clothes with affordable prices,” said Phillip Lim, one of the many young designers to have emerged in New York over the past few years. But unlike his peers, when Lim launched his label back in the autumn of 2005, he made a conscious decision not to compete in the high-end designer category. Instead, Lim’s vision was to offer his customers beautifully made, well-designed

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Anya Hindmarch Says You Have To Sweet Talk, and Sell

Anya Hindmarch | Source: Anya Hindmarch

LONDON, United Kingdom — “I started my business when I was 18,” said luxury handbag designer Anya Hindmarch. On her gap year in Florence, Italy, she saw a bag that was all the rage among the cool Italian girls and she bought it. “I took it to London and everyone loved it,” she recalls. The reaction, it seems, helped her identify a business opportunity. “I found a factory, had a similar bag made and took it back to the UK.” Her

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Yigal Azrouël Advises, Build Slowly and Be Strategic

Yigal Azrouël | Photo: Claiborne Swanson Frank

NEW YORK, United States — “For me it’s all about longevity,” says designer Yigal Azrouël. “You see a lot of brands out there becoming stars over night. And then they disappear. I am building it slowly, slowly. It’s much deeper. It’s much stronger.” Growing up in Israel, where he would later work occasionally as a stylist, the young Azrouël believed his prospects of becoming a fashion designer nigh on impossible. But when he came to

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Victoria Bartlett Says Take Small Steps, Not Giant Leaps

Victoria Bartlett with Doutzen Kroes | Source: American Vogue Nov 2007

NEW YORK, United States — “It was almost like an experiment,” says Victoria Bartlett, of starting her much-loved underwear-as-outerwear line VPL in 2003. “I felt like a scientist going in and I really didn’t know how it was going to go.” Seven years on, with a CFDA Vogue Fashion Fund nomination (2007) under her belt and a recently opened retail presence in New York’s SoHo, we can fairly say that the experiment has been a success.

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Philip Crangi Says Jewellery Design Was His Perfect Business Opportunity

NEW YORK, United States — “I want to own this whole thing,” Philip Crangi says of his popular jewellery brand. “I’d rather own 100 percent of something small that 10 percent of something huge.” The 2008 CFDA Swarovski Award for Accessories winner — whose jewellery is both intensely popular with editors and intensely personal to those who wear it — takes as much pride in forging his business as he does each golden amulet. “It’s more than a job,” he says. “It’s my baby. I want control over it. I believe in control.” Growing up in Boca Raton, Florida, Crangi developed a fascination with the talismanic nature of jewellery, charms and trinkets. “I wanted to find the buried treasure in…

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Viktor & Rolf Say Flowerbomb Was Their Business Weapon

Viktor and Rolf | Photo: Philip Riches

  NEW YORK, United States — “We had big ambitions,” says Viktor Horsting on creating fashion house Viktor & Rolf with Rolf Snoeren. “From the very beginning we wanted to start very high,” he says, indicating the absolute apogee of couture elegance: “Start at the top, and everything else would fall into place after that. It was a very emotional ambition, not just in terms of the size of the business or wanting to be like a

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