Global Briefing | How Can Emerging Fashion Brands Get a Leg Up in Chinese Retail?

BEIJING, China — With Chinese luxury consumption projected to account for 20 percent, or US$27 billion, of global luxury sales by 2015, it’s no secret that big international fashion brands are racing to establish and expand their retail operations in the country. But as competition for prime real estate surges, it’s clear that not all brands are treated equally. While some find it relatively easy to secure retail space, others have

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Global Briefing | How to Seize the China Opportunity, Beyond Store Openings

BEIJING, China — According to Bain & Company, a consulting firm, China is currently the world’s second largest consumer of luxury goods, ahead of Japan and second only to the United States. McKinsey forecasts that by 2015, China will account for around 20 per cent, or 180 billion renminbi (US$27 billion) of global luxury sales. With numbers like these, it’s no surprise that a major land grab is underway amongst fashion brands

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The Fashion Trail | Australia, Against All Odds

Dion Lee S/S 2011 at Sydney Opera House | Photo: BoF

SYDNEY, Australia — Australian fashion has an image problem. When I mentioned to friends that I was thinking of attending Rosemount Australian Fashion Week in Sydney, the reaction ranged from raised eyebrows to incredulous laughter. Others quipped that the sum total of Australia’s contribution to global fashion could be distilled down to Ugg boots and swimwear. “Surely you’d only be going to take some time in the

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The Fashion Trail | Modern Mumbai and Lakmé Fashion Week

Bandana Tewari at Lakmé Fashion Week | Photo: BoF

MUMBAI, India – From the minute I landed in Bombay—as everyone here still calls it—the rapidly shifting nature of contemporary India was apparent. Instead of waiting in agonisingly long queues at the airport, I breezed through immigration, customs and bag collection in only 45 minutes. That’s faster than one can make it through most terminals at Heathrow or JFK these days. Outside the airport, cranes building a new terminal towered

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The Fashion Trail | Fashion Rio Reaffirms Its Raison-d’Etre

RIO DE JANEIRO, Brazil — While Sao Paulo Fashion Week kicked off on Friday, the industry’s eyes have been on Brazil and its booming fashion sector for a few weeks already, specifically on Rio de Janeiro and its own designer showcase, Fashion Rio. The weeklong run of shows in the country’s second city traditionally precedes the higher-profile Sao Paulo collections. And in the first month of the new decade and with an increasingly

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The Fashion Trail | In Italy, Digital Strategies are only Screen Deep

Hogan A/W 2011 Presentation | Source: The Business of Fashion

MILAN, Italy — In the wake of the financial crisis of 2008, luxury fashion brands found themselves scrambling to develop strategies for the so-called “new normal.” Logos and conspicuous consumption were out, it was said. Customers were now looking for understated luxury, value and discretion. And so, in uncanny lock-step syncopation, brands from Louis Vuitton to Gucci to Dolce & Gabbana began a strategic march to

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The Fashion Trail | Madrid Rising

Rising Office Towers in Madrid's Financial District | Source: urbemadrid.es

MADRID, Spain — Stately and full of world-class art at any time of the year, Madrid is particularly appealing in the fall, when the city welcomes buyers, journalists and other industry observers from around the world for the year’s second Pasarela Cibeles, in which Spanish designers and brands present their new collections during a week of runway shows. Having recently wrapped up its 52nd edition, Cibeles has grown into a reliable,

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The Fashion Trail | BoF Breakfast Club

BoF Breakfast Club at Norwood Club | Photo: Drew Innis

NEW YORK, United States — When I first met Rachel Shechtman at a Harvard Business School luxury goods conference back in 2007, we quickly learned that we had much in common. Since then, we have made a point of meeting for breakfast to catch-up and discuss the state of the industry whenever work brings me to New York City. It got us to thinking. With the non-stop madness of the fashion business, many of us don’t make the time

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The Fashion Trail | Vancouver’s Fashion Community Comes Together

VANCOUVER, Canada — It’s always nice to come home. Longtime BoF readers will have noticed that each summer, BoF tends to publish a few articles on the Canadian fashion scene. But for the first time, this year’s trip home also included a wonderful event generously hosted and organised by Alexandra Suhner Isenberg, who started writing her blog Searching For Style after more than ten years of studying and working in London

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