Tapping Brazil’s Next Tier

Museu Oscar Niemeyer in Curitiba, capital of Paraná state | Source: Flickr

Latin America’s powerhouse has made great strides forward but lost the mouth-watering economic momentum of the boom years. Now, to unlock more of Brazil’s potential, global fashion brands are trekking to the very margins of the map. Market GPS is sponsored by Marvin Traub Associates.

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Market GPS | Azerbaijan’s Edge in the Caucasus

Model wearing Tilmann Grawe in front of Crystal Hall, Baku | Photo: Jacques Beneich

A tangled web connects Armenia, Azerbaijan and Georgia. But can a comprehensive fashion market emerge out of this tense region moulded by ancient cultures and anxious modernisers? Market GPS is sponsored by Marvin Traub Associates.

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Vietnam, a Lucrative Market to Approach with Caution and Care

Ho Chi Minh City, Vietnam | Source: Flickr

In this next instalment of Market GPS, BoF examines Vietnam, a land of contradictions, where a single-party communist state doesn’t mean a capitalist’s fortune can’t be made by brands ready to expect the unexpected and take a cautious, careful and flexible approach.

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