In this next instalment of Market GPS, BoF examines Vietnam, a land of contradictions, where a single-party communist state doesn’t mean a capitalist’s fortune can’t be made by brands ready to expect the unexpected and take a cautious, careful and flexible approach.
How has the recent terror attack on Westgate Mall in Nairobi changed things for designers with manufacturing connections in Kenya? Marion Hume reports.
Start Today, which operates Japan’s largest fashion e-commerce portal, Zozotown, is targeting the teens-to-20s fashion market with a new online mall called La Boo, fronted by Cara Delevingne. JapanConsuming reports.
As the last of the main four fashion weeks comes to a close, BoF turns its attention to Golden Week, a Chinese national holiday, currently in full swing, that has quickly become one of the most lucrative weeks of the year for European luxury retailers.
With the launch of Sneakerboy, Chris Kyvetos, a member of the recently launched BoF 500, is targeting a new generation of luxury consumers with a highly covetable selection of sneakers and an innovative digital retail model that blends the tactility of a physical store with the efficiencies of the Internet.