As the last of the main four fashion weeks comes to a close, BoF turns its attention to Golden Week, a Chinese national holiday, currently in full swing, that has quickly become one of the most lucrative weeks of the year for European luxury retailers.
With the launch of Sneakerboy, Chris Kyvetos, a member of the recently launched BoF 500, is targeting a new generation of luxury consumers with a highly covetable selection of sneakers and an innovative digital retail model that blends the tactility of a physical store with the efficiencies of the Internet.
Chinese e-commerce goliaths like Taobao provide a powerful platform for start-up fashion and apparel e-tailers, reports Genevieve Flaven.
For many years, Chinese designers looked West. Today, more and more fashion companies, from couture houses to premium brands, are reviving and capitalising on China’s own cultural heritage.
In the next instalment of Market GPS, BoF examines Kazakhstan, the undisputed goliath of Central Asia.