Vietnam, a Lucrative Market to Approach with Caution and Care

Ho Chi Minh City, Vietnam | Source: Flickr

In this next instalment of Market GPS, BoF examines Vietnam, a land of contradictions, where a single-party communist state doesn’t mean a capitalist’s fortune can’t be made by brands ready to expect the unexpected and take a cautious, careful and flexible approach.

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Sneakerboy’s Luxury Retail Revolution

Sneakerboy | Photo: March Studio

With the launch of Sneakerboy, Chris Kyvetos, a member of the recently launched BoF 500, is targeting a new generation of luxury consumers with a highly covetable selection of sneakers and an innovative digital retail model that blends the tactility of a physical store with the efficiencies of the Internet.

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