The Fashion Trail | In Italy, Digital Strategies are only Screen Deep

Hogan A/W 2011 Presentation | Source: The Business of Fashion

MILAN, Italy — In the wake of the financial crisis of 2008, luxury fashion brands found themselves scrambling to develop strategies for the so-called “new normal.” Logos and conspicuous consumption were out, it was said. Customers were now looking for understated luxury, value and discretion. And so, in uncanny lock-step syncopation, brands from Louis Vuitton to Gucci to Dolce & Gabbana began a strategic march to

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The Fashion Trail | Madrid Rising

Rising Office Towers in Madrid's Financial District | Source: urbemadrid.es

MADRID, Spain — Stately and full of world-class art at any time of the year, Madrid is particularly appealing in the fall, when the city welcomes buyers, journalists and other industry observers from around the world for the year’s second Pasarela Cibeles, in which Spanish designers and brands present their new collections during a week of runway shows. Having recently wrapped up its 52nd edition, Cibeles has grown into a reliable,

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The Fashion Trail | BoF Breakfast Club

BoF Breakfast Club at Norwood Club | Photo: Drew Innis

NEW YORK, United States — When I first met Rachel Shechtman at a Harvard Business School luxury goods conference back in 2007, we quickly learned that we had much in common. Since then, we have made a point of meeting for breakfast to catch-up and discuss the state of the industry whenever work brings me to New York City. It got us to thinking. With the non-stop madness of the fashion business, many of us don’t make the time

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The Fashion Trail | Vancouver’s Fashion Community Comes Together

VANCOUVER, Canada — It’s always nice to come home. Longtime BoF readers will have noticed that each summer, BoF tends to publish a few articles on the Canadian fashion scene. But for the first time, this year’s trip home also included a wonderful event generously hosted and organised by Alexandra Suhner Isenberg, who started writing her blog Searching For Style after more than ten years of studying and working in London

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The Fashion Trail | Made in Fair Isle

Fair Isle jumpers | Source: A Blog for English Lovers

FAIR ISLE, United Kingdom — On the most remote inhabited island in Britain, 24 miles south of the Shetland mainland, 27 miles north of the Orkney Islands and 250 miles west of Norway, it’s always sweater season. With 600-foot cliffs overlooking the North Sea, thousands of acres of peat bog and a climate that’s perennially cool and damp, Fair Isle is a rugged place where wool is a way of life. For centuries, the island’s resourceful

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The Fashion Trail | Indonesia, Land of Batik, Bandung and BlackBerries

Indonesian Streetstyle in Bandung, West Java | Source: BoF

JAKARTA, Indonesia — Amongst the facts about Indonesia that one finds repeated in tourist guidebooks, country profiles and international news reports are the following: For over 350 years, Indonesia was occupied by the Dutch, and for a few years after that during WWII, by the Japanese. The Indonesian archipelago of 17,000 islands is home to more than 240 million people, making it the world’s fourth most populous country.

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The Fashion Trail | Vancouver’s Digital Olympics

Vancouver Red Mittens | Source: Hudson's Bay Company

VANCOUVER, Canada — Every two years that global extravaganza called the Olympic Games alternates between summer and winter sports. Next in line is Vancouver which will host the XXI Olympic Winter Games between 12-28 February 2010, costing the city in excess of $1.5 billion. Over the weekend, Tyler Brûlé reckoned in the Financial Times that Canada is wasting an opportunity to re-brand itself to the world, using the Olympics as a

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The Fashion Trail | Postcript on Pitti

Giles Deacon At Pitti | Source: The Business of Fashion

FLORENCE, Italy — In the world of menswear, January is a full-on month of trade fairs and fashion shows. The super-charged schedule of activities begins with Pitti Uomo, continues on to Milan where mega Italian brands like Gucci, Prada and Armani unveil their collections, and concludes with a bang in Paris, where established Parisian fashion houses like Lanvin and Dior Homme show alongside a cornucopia of international designers

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