Shayne Oliver of Hood By Air on His Design Vision

The HBA crew in 2013 | Photographer Jamie Morgan, a member of the 1980s creative group Buffalo, was commissioned by Style.com to shoot this image for its Style.com/print publication.

BoF brings you an in-depth conversation with Shayne Oliver, founder and creative director of ascendant luxury streetwear label Hood By Air, courtesy of our friends at 032c.

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Cult Menswear Brand John Elliott + Co Grows on Its Own Terms

Snap Overshirt, Hooded Villain, and Escobar Sweatpants | Source: John Elliott + Co

John Elliot and Aaron Lavee have managed to grow an initial investment of $30,000 into a fledgling business that’s set to generate revenues in the “seven-figure-range,” propelled by its standout basics and healthy online fanbase.

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In Paris, The Broken Arm Attracts Insiders

The Broken Arm boutique in Paris | Source: Courtesy

In the year and a half since its opening, The Broken Arm in Paris has become a magnet for the same mix of industry creatives that frequent influential concept stores like Colette thanks to its focused, personal buys, popular in-house café and a local-global outlook that gives the store a “double rhythm.”

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Streetwear’s New Guard

Influenced by the likes of both Raf Simons and Supreme, a new wave of streetwear brands are blending fashion-forward design, the authenticity of street culture and a luxury-like positioning to build emerging businesses.

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Swarovski Spins Ambitious Web Across the Fashion Jewellery Market

Atelier Swarovski A/W 2014 by Viktor&Rolf | Photo: Jason Lloyd Evans/Swarovski

The family-owned cut crystal company has already transformed itself into one of the world’s leading jewellery retailers, but their ambitions have grown to keep pace with the expanding market for fashion jewellery.

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Reinventing the Scottish Knitwear Industry

A loom with a pattern and wool yarn | Source: Shutterstock

Decades of poor management and cheap overseas competition brought the once booming Scottish knitwear industry to its knees. Today, with a new end-consumer focus and artisanal manufacturing, there is also newfound confidence in Hawick and the border mill towns of Scotland. BoF reports on a heritage industry reinventing itself for the future.

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Floriane de Saint Pierre On Creative Leadership

Floriane de Saint Pierre | Photo: Ben Baker

The idea of a creative director becoming a CEO entered the fashion zeitgeist when Christopher Bailey was appointed CEO of Burberry. Today, BoF brings you an in-depth conversation with Floriane de Saint Pierre on creative leadership by trend consultancy K-Hole, from the most recent issue of 032c.

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