In the face of fierce competition and heavy cost structures, some brands are rethinking the logic of their diffusion lines.
Arnaud de Lummen has built a successful business resurrecting dormant fashion brands and selling them to investors. But many attempts at brand revivals have met with mixed results. What does it take to successfully resuscitate a dormant brand? And is it worth it?
BoF discovers that behind Ugg Australia’s ubiquitous sheepskin boot lies a billion-dollar business as reliable and resilient as leather.
The luxury sector seems to have reached a turning point, having weathered the crises that beset it all year and buoyed by more benign currency trends.
Adam Lippes tells BoF how he bought back his name and relaunched his label.
The second capsule collection by Mosaert, the brand started by Paul Van Haver, better known as Stromae, whose videos have attracted hundreds of millions of views on YouTube, is set to launch at Paris concept store Colette. BoF speaks exclusively with the Belgian artist and stylist Coralie Barbier about building a fashion brand rooted in music.
BoF sits down with Common Projects founders Peter Poopat and Flavio Girolami to uncover the origins and growing appeal of their visually clean — almost blank — shoes and decode the meaning of the signature numbering that appears on each pair.
For fashion brands, watches have emerged as a key vector of growth, often powered by licensing deals with Fossil Group, a watchmaking behemoth that designs, manufactures, distributes and markets million of watches per year.
New wave surfwear labels such as Saturdays and Cuisse de Grenouille are rising from the rubble of the ‘big three’ surf brands.