Swarovski Spins Ambitious Web Across the Fashion Jewellery Market

Atelier Swarovski A/W 2014 by Viktor&Rolf | Photo: Jason Lloyd Evans/Swarovski

The family-owned cut crystal company has already transformed itself into one of the world’s leading jewellery retailers, but their ambitions have grown to keep pace with the expanding market for fashion jewellery.

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Reinventing the Scottish Knitwear Industry

A loom with a pattern and wool yarn | Source: Shutterstock

Decades of poor management and cheap overseas competition brought the once booming Scottish knitwear industry to its knees. Today, with a new end-consumer focus and artisanal manufacturing, there is also newfound confidence in Hawick and the border mill towns of Scotland. BoF reports on a heritage industry reinventing itself for the future.

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Floriane de Saint Pierre On Creative Leadership

Floriane de Saint Pierre | Photo: Ben Baker

The idea of a creative director becoming a CEO entered the fashion zeitgeist when Christopher Bailey was appointed CEO of Burberry. Today, BoF brings you an in-depth conversation with Floriane de Saint Pierre on creative leadership by trend consultancy K-Hole, from the most recent issue of 032c.

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L’Eclaireur’s Patrick Aramburu on the Parisian Retailer’s ‘Difficult’ Approach

Patrick Aramburu, chief buyer of L'Eclaireur | Source: Courtesy

L’Eclaireur was one of the first stores to bring directional fashion to Paris. Chief buyer Patrick Aramburu sat down with BoF to discuss how the store’s uniquely ‘difficult’ approach invites customers to interact, not just transact.

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