The Secret Journey of a Fashion Piece — Part 1: Creativity & Design

Source: Shutterstock

Taking a fashion piece from inception to store is a complex journey. In the first instalment of a three-part series supported by Lectra — a product design, development and manufacturing solutions company — BoF goes inside the studio to understand the creative process that goes into designing fashion pieces.

…Continue Reading

6 Emerging Fashion Brands Worth Investing In

Mary Katrantzou Fall/Winter 2014 | Source: NowFashion

In the last two years, emerging fashion brands like Christopher Kane, Altuzarra, JW Anderson, Nicholas Kirkwood and Roksanda have attracted a flurry of investment. Who’s next? BoF identifies the young fashion labels we would bet on, based on their commercial and creative potential.

…Continue Reading

Retail Recon | In Shoreditch, All’s Good in the Hood

Goodhood store at 151 Curtain Road | Source: Courtesy

Seven years after it debuted as a small independent clothing boutique, East London-based Goodhood brings its eclectic and highly curated mix of fashion, accessories and home goods to a new 3,000 square-foot flagship, combining edgy lifestyle boutique with an intimate neighbourhood feel.

…Continue Reading

Amy Astley on the Symbiotic Relationship Between Fashion and Young Hollywood

Maisie Williams, Nicola Peltz | Photo: Josh Olins for Teen Vogue

To coincide with the debut of Teen Vogue’s annual ‘Young Hollywood’ issue, BoF talks to editor-in-chief Amy Astley about the increasingly symbiotic relationship between young actors and fashion brands.

…Continue Reading

Inside Diesel’s ‘Reboot’

Diesel Reboot campaign | Source: Diesel

It’s been one year since the once-hot Diesel hit the ‘reboot’ button. BoF spoke exclusively with the company’s new chief executive Alessandro Bogliolo, along with Diesel founder Renzo Rosso, artistic director Nicola Formichetti and creative director of Diesel Black Gold, Andreas Melbostad, for an inside look at how the company is re-energising the brand.

…Continue Reading

Class Action: The Fashion Brands Training Tomorrow’s Artisans

Brunello Cucinelli cashmere artisans | Source: Studio di Sante Castignani

Struggling to recruit skilled craftsmen, fashion companies have moved to tackle the deficit, launching new schools to train the next generation. BoF brings you a look at how these brands are preserving their craft, courtesy of Wallpaper* magazine.

…Continue Reading

Royal College of Art, An Institutional Innovator

Matthew Miller SS 2015 | Source: Matthew Miller

Alumni of the Royal College of Art’s Fashion Menswear MA programme represent some of the most rigorously creative designers working today. BoF investigates how the programme has paved the way for the emergence of menswear as a creative discipline.

…Continue Reading

Shayne Oliver of Hood By Air on His Design Vision

The HBA crew in 2013 | Photographer Jamie Morgan, a member of the 1980s creative group Buffalo, was commissioned by Style.com to shoot this image for its Style.com/print publication.

BoF brings you an in-depth conversation with Shayne Oliver, founder and creative director of ascendant luxury streetwear label Hood By Air, courtesy of our friends at 032c.

…Continue Reading