Fashion retailers have long created store environments aimed at stimulating the eyes and ears. Now companies are increasing their attention on the nose and embracing the arts of olfactive branding and scent marketing. BoF investigates.
As Acne opened its third London store, part of a wider global store rollout, BoF sat down with executive chairman Mikael Schiller to discuss the company’s growth, the perils of private equity money and why he sees himself as a Caribbean fisherman.
Pajama dressing has become an unlikely but enduring high fashion trend with several years now under its belt and little sign of slowing down. BoF reports.
In recent years, the number of fashion companies that have gone public or been acquired by large luxury groups has accelerated dramatically. What’s driving the deal flow?
As Berlin-based eyewear label Mykita opens its first New York store, BoF examines how the technically sophisticated and fashion-savvy independent brand built a small but respectable business in a market dominated by licensing behemoths.
Simon Mottram, founder of cycling apparel brand Rapha, aims to do with bike culture what other brands have done with surfing: turn a niche sport into a lucrative platform for a global lifestyle brand.
Shane Gabier and Chris Peters of Creatures of the Wind told BoF how they managed to do what every emerging fashion label aims for, but very few actually achieve: find an investor with valuable business know-how and a proven track record, without having to compromise their creative freedom.
The humble sweatshirt has been reborn as a high fashion statement piece for both men and women, striking a chord with consumers and offering fashion businesses unmistakable commercial opportunities. BoF investigates.
Sales of luxury goods are slowing and, given the uncertain outlook, investors are taking profits, reports Pierre Mallevays, founder and managing partner of Savigny Partners.
Luxury brands should take a page from technology companies like Apple and adopt ‘ecosystem models’ to develop new markets, channels and products, advises a recent report by The Boston Consulting Group. BoF investigates.