L’Eclaireur’s Patrick Aramburu on the Parisian Retailer’s ‘Difficult’ Approach

Patrick Aramburu, chief buyer of L'Eclaireur | Source: Courtesy

L’Eclaireur was one of the first stores to bring directional fashion to Paris. Chief buyer Patrick Aramburu sat down with BoF to discuss how the store’s uniquely ‘difficult’ approach invites customers to interact, not just transact.

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Joshua Schulman on Bergdorf Goodman’s Menswear Business, Recast and Re-Energised

Joshua Schulman | Source: Courtesy Bergdorf Goodman

Bergdorf Goodman’s dedicated men’s store has been remodeled and recast using a new sub-brand: Goodman’s. BoF sat down with Joshua Schulman, president of Bergdorf Goodman, to learn more about the New York department store’s menswear business and the recent changes.

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Is Activewear the New Denim?

Lucas Hugh Spring/Summer 2014 collection | Source: Lucas Hugh

Much like denim before it, activewear is increasingly being integrated into daily attire. Meanwhile, the kind of premiumisation trend that gave rise to the highly successful designer jeans category is also picking up in activewear. So does activewear offer fashion brands the same kind of growth potential that designer denim did a decade ago? BoF reports.

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