Is Activewear the New Denim?

Lucas Hugh Spring/Summer 2014 collection | Source: Lucas Hugh

Much like denim before it, activewear is increasingly being integrated into daily attire. Meanwhile, the kind of premiumisation trend that gave rise to the highly successful designer jeans category is also picking up in activewear. So does activewear offer fashion brands the same kind of growth potential that designer denim did a decade ago? BoF reports.

…Continue Reading

In Age of Online Inspiration, Fashion Creatives Still Love Beautiful Books

Giles Deacon at Claire de Rouen Books | Photo: Jane Stockdale for Riposte magazine

On the eve of London’s first art book fair, BoF talks to specialist book dealers and their fashion-world clientele about the special role that physical books still play in the creative process.

…Continue Reading

Brands Invest in ‘New Generation of Materials’

(L) Yulex material, (R) Patagonia wetsuit | Source: Patagonia

From fashion and apparel giants like Kering, Nike and Uniqlo to Silicon Valley start-ups, a wide range of companies are working to develop a new generation of materials in order to enhance the style, performance and sustainability of their products.

…Continue Reading

Matteo Marzotto Joins with Not Just a Label to Unite Fashion and Jewellery

Matteo Marzotto at Origin | Photo: Thilo Ross/Image Agency

Under Matteo Marzotto, Italy’s leading jewellery fair has teamed up with Not Just a Label, a global sales platform and community for emerging designers, to cross-pollinate young fashion companies and Italian artisans.

…Continue Reading