Uniqlo Lifewear Presentation | Source: UniqloEarlier this week, BoF spoke to senior executives at the launch of Uniqlo’s new Lifewear concept to understand the guiding principles and goals of an apparel company more rooted in technology than fashion.
Warby Parker Flagship, Soho, New York | Source: Warby ParkerAfter experimenting with a series of offline “showrooms,” trendy online eyewear company Warby Parker has launched it’s first physical flagship, complete with sensors that replicate online analytics, in New York’s Soho. BoF investigates.
Source: The Society ManagementThe Society Management, a new modelling agency launched by Elite Management Worldwide, is taking a new approach to model management with a focus on digital branding and longevity. Vick Mihaci, the agency’s president, shares his game plan.
Maiyet Spring/Summer 2013 campaign | Source: MaiyetIn the 18 months since its inception, Maiyet has done what other brands have tried and failed to do: fuse a luxury sensibility with ethical credentials. The real test will be whether the company can scale its unique business model in the years to come.
GQ Bar Istanbul | Source: No ArchitectWith the unveiling of bars, clubs, restaurants and a fashion school, Condé Nast International, publisher of Vogue and GQ’s international editions, is extending its brands into new areas of business. Is the strategy working?
