In just over a year, Jonathan Hirschfeld and Max Schiller have managed to turn fledgling Swedish sneaker brand Eytys into a cult sensation, stocked at some of the world’s most influential stores. How did they do it?
In the fight for consumer dollars, department stores have lost significant ground to monobrand stores, specialty retailers and e-commerce players. Can they regain their relevance?
The Savigny Luxury Index fell sharply over the month, losing 4.2 percent versus a flat MSCI World Index, as the industry suffers from a general slowdown and a red alert situation in Hong Kong.
Black Milk’s rabid fan base is the driving force behind the fast-growing Australian clothing brand, influencing everything from product design to marketing. BoF examines one of fashion’s most obsessive fandoms.
Taking a fashion piece from inception to store is a complex journey. In the first instalment of a three-part series supported by Lectra — a product design, development and manufacturing solutions company — BoF goes inside the studio to understand the creative process that goes into designing fashion pieces.
In the last two years, emerging fashion brands like Christopher Kane, Altuzarra, JW Anderson, Nicholas Kirkwood and Roksanda have attracted a flurry of investment. Who’s next? BoF identifies the young fashion labels we would bet on, based on their commercial and creative potential.
Seven years after it debuted as a small independent clothing boutique, East London-based Goodhood brings its eclectic and highly curated mix of fashion, accessories and home goods to a new 3,000 square-foot flagship, combining edgy lifestyle boutique with an intimate neighbourhood feel.
Bumble and Bumble founder Michael Gordon wants to shake up the industry once again with a new salon, a savvy digital content strategy and a product line called Purely Perfect.
To coincide with the debut of Teen Vogue’s annual ‘Young Hollywood’ issue, BoF talks to editor-in-chief Amy Astley about the increasingly symbiotic relationship between young actors and fashion brands.
More than a fashion trend, Vans has maintained double-digit growth for 19 consecutive quarters. BoF speaks to Kevin Bailey, president of the action sports division of VF Corporation, which owns Vans, to understand the key components of the company’s strategy.
It’s been one year since the once-hot Diesel hit the ‘reboot’ button. BoF spoke exclusively with the company’s new chief executive Alessandro Bogliolo, along with Diesel founder Renzo Rosso, artistic director Nicola Formichetti and creative director of Diesel Black Gold, Andreas Melbostad, for an inside look at how the company is re-energising the brand.
The Savigny Luxury Index regained some of the ground it had lost over June and July, increasing by 2.2 percent in August on the back of positive results announcements. The MSCI World Index also gained 2.2 percent as the debate over US interest rate rise rumbles on.