The market for fine jewellery, worth $263 billion last year, remains largely unbranded. But the branding revolution that transformed fashion may soon be coming to fine jewellery.
Alumni of the Royal College of Art’s Fashion Menswear MA programme represent some of the most rigorously creative designers working today. BoF investigates how the programme has paved the way for the emergence of menswear as a creative discipline.
No longer characterised by 9-inch board shorts and graphics targeting teenagers, the men’s swimwear market is growing and giving rise to a wave of brands with broader lifestyle propositions.
John Elliot and Aaron Lavee have managed to grow an initial investment of $30,000 into a fledgling business that’s set to generate revenues in the “seven-figure-range,” propelled by its standout basics and healthy online fanbase.
The Savigny Luxury Index fell a further 3.8 percent this month. The outlook for the luxury goods sector darkened as disappointing results from industry leader LVMH showed how the strong euro and political protests in Hong Kong were curbing spending and hitting profits.
In the year and a half since its opening, The Broken Arm in Paris has become a magnet for the same mix of industry creatives that frequent influential concept stores like Colette thanks to its focused, personal buys, popular in-house café and a local-global outlook that gives the store a “double rhythm.”
Officine Generale, Pierre Mahéo’s much buzzed-about Parisian menswear label, has struck chord with a formula that blends simple aesthetics, high quality, affordable price points and a philosophy rooted in ‘disgust towards the system.’
The family-owned cut crystal company has already transformed itself into one of the world’s leading jewellery retailers, but their ambitions have grown to keep pace with the expanding market for fashion jewellery.
Decades of poor management and cheap overseas competition brought the once booming Scottish knitwear industry to its knees. Today, with a new end-consumer focus and artisanal manufacturing, there is also newfound confidence in Hawick and the border mill towns of Scotland. BoF reports on a heritage industry reinventing itself for the future.
The idea of a creative director becoming a CEO entered the fashion zeitgeist when Christopher Bailey was appointed CEO of Burberry. Today, BoF brings you an in-depth conversation with Floriane de Saint Pierre on creative leadership by trend consultancy K-Hole, from the most recent issue of 032c.