Nike’s Spirit Machine

Nike chief executive Mark Parker in his office | Photo: Jonathan Olivares for 032c

Courtesy of our friends at 032c, BoF brings you an exclusive excerpt from Jonathan Olivares’ piece on HTM, a three-person design collaboration between Nike chief executive Mark Parker, designer Tinker Hatfield and cultural consultant Hiroshi Fujiwara, conceived “to amplify new innovations, reinterpret existing designs, and explore concepts that take the brand to new places.”

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Louis Vuitton’s Selfridges Townhouse Performs Delicate Balancing Act

Rendering of the Louis Vuitton Townhouse at Selfridges | Source: Louis Vuitton

Louis Vuitton’s new multi-storey “Townhouse” at London’s Selfridges offers an elevated, flagship-like brand experience inside one of the world’s most democratic and high-traffic luxury department stores.

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