L’Eclaireur’s Patrick Aramburu on the Parisian Retailer’s ‘Difficult’ Approach

Patrick Aramburu, chief buyer of L'Eclaireur | Source: Courtesy

L’Eclaireur was one of the first stores to bring directional fashion to Paris. Chief buyer Patrick Aramburu sat down with BoF to discuss how the store’s uniquely ‘difficult’ approach invites customers to interact, not just transact.

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