Before “Elle 360,” the British edition of the popular women’s style bible was digitally deficient. Now, Elle resembles a tech start-up more than a traditional fashion magazine. In the second part of a Special Briefing on Fashion Media Game Changers, BoF speaks to the team that rebooted Elle.
How does a company that proudly eschews the usual means of generating desirability remain the most desirable luxury brand in the world?
Entrepreneur Toni Scervino and designer Ermanno Daelli have built rising Italian luxury label Ermanno Scervino into a business set to generate over €100 million in revenue this year.
At a time when fashion companies are more focused on brand than ever before, private label manufacturers continue to flourish. BoF reports.
The Savigny Luxury Index fell 2.2 percent this month, as the standoff between the West and Russia over its annexation of Crimea sparked fears of a drop in luxury goods sales to valuable Russian tourists.
Fashion and apparel brands linked to street and graphic artists are leveraging authenticity and social media fluency to create fierce brand loyalty and buzzy product drops.
Courtesy of Alexia Niedzielski and Elizabeth von Guttman at Ever Manifesto, a publication conceived with a mission to raise collective consciousness around issues of sustainability, we bring you an exclusive interview with fashion consultant Julie Gilhart on why sustainability matters and why conscious consumerism will define the future of fashion retail.
Sneakers and other menswear-inspired footwear are having a major moment. Does this mean women are hanging up their heels?
London’s Mayfair continues to attract large numbers of high-net-worth individuals from around the world and the luxury brands that court them. But there are concerns in some quarters that the area’s high-end hipness is threatening the very characteristics that made it desirable in the first place.
Ramdane Touhami, the entrepreneurial French-Moroccan multi-tasker behind the successful rebranding of Cire Trudon, has launched a new “historic” French beauty brand, L’Officine Universelle Buly.