Are H&M’s High-End Marketing Tactics Paying Off?
There’s little doubt that H&M’s glossy marketing initiatives generate significant consumer buzz. But what impact do they have on the bottom line?
There’s little doubt that H&M’s glossy marketing initiatives generate significant consumer buzz. But what impact do they have on the bottom line?
A poster-child of the supermodel era, which he helped construct, the career of fashion photographer Sante D’Orazio seemed to burn out prematurely as a result of the excesses and pressures of the times. But with a new show at Christie’s, D’Orazio is staging his comeback and cashing in on some of his iconic images.
From top left: Reed Krakoff, Rebecca Minkoff, Coach, Michael Kors, Mulberry, Calvin Klein Collection, Lanvin, Prada, Marni, Victoria Beckham, ZAC by Zac Posen, Fendi, Diane von Furstenberg, Nancy Gonzalez, Valentino, Chloé, 3.1 Phillip Lim, Jil Sander, Rag & Bone, Zara | Photo Illustration: The Business of FashionCéline has become one of the most copied fashion brands on the planet and every critic’s favourite. What’s more, it has sales revenue to support the hype. How long can it can last?
What makes Los Angeles so appealing to a wave of young fashion brands? It’s not the local garment district but the city’s location outside the fashion industry bubble.
Following the arrival of Louis Vuitton’s super-sized “Maison” on London’s Bond Street in 2010, the thoroughfare will soon be home to a slew of high fashion megastores, transforming the once-quaint street into a larger-than-life global luxury showcase.