With zero marketing, German technical apparel brand Acronym has found cult success with a single-minded, laser focus on function.
LONDON, United Kingdom — Despite a string of positive results announcements, the Savigny Luxury Index (“SLI”) lost 0.9 percent in August, nevertheless outperforming the MSCI World Index (“MSCI”) by close to one percentage point, as markets shuddered at the prospect of foreign intervention in the Syrian conflict.
During the most crowded fashion week on the calendar, former Browns buying director Ruth Runberg and stylist Alison Brokaw have joined forces to showcase five emerging designers in Jeff Koons’ studio complex in West Chelsea.
As many in Europe take their annual August holiday, heading south for a bit of sun, BoF examines how two luxury swimwear brands, the established Vilebrequin and the upstart Orlebar Brown, are tapping the lucrative luxury swimwear market.
As the Trampery, a shared workspace enterprise, opens its third location in the northeast London neighbourhood of London Fields, BoF spoke with founder Charles Armstrong and operations manager Ben Pickering to learn how the new hub aims to galvanise one of Europe’s most fertile fashion frontiers: Hackney.
From shoes to handbags to ready-to-wear, the price of designer fashion has increased precipitously over the last decade. What’s driving the rising prices? And how high can they go?
Market sentiment has turned back in favour of the luxury sector, driven by solid second quarter results, reports Pierre Mallevays of Savigny Partners.
Fashion retailers have long created store environments aimed at stimulating the eyes and ears. Now companies are increasing their attention on the nose and embracing the arts of olfactive branding and scent marketing. BoF investigates.
As Acne opened its third London store, part of a wider global store rollout, BoF sat down with executive chairman Mikael Schiller to discuss the company’s growth, the perils of private equity money and why he sees himself as a Caribbean fisherman.