Market sentiment has turned back in favour of the luxury sector, driven by solid second quarter results, reports Pierre Mallevays of Savigny Partners.
Fashion retailers have long created store environments aimed at stimulating the eyes and ears. Now companies are increasing their attention on the nose and embracing the arts of olfactive branding and scent marketing. BoF investigates.
As Acne opened its third London store, part of a wider global store rollout, BoF sat down with executive chairman Mikael Schiller to discuss the company’s growth, the perils of private equity money and why he sees himself as a Caribbean fisherman.
Pajama dressing has become an unlikely but enduring high fashion trend with several years now under its belt and little sign of slowing down. BoF reports.
From Bruno Pieters’s Honest By to Nudie Jeans to sportswear giant Nike, certain fashion and apparel brands are going against the grain and starting to embrace greater transparency and traceability across the supply chain. BoF reports.