New American Label Baja East’s ‘Ambisex’ Loose Luxury Strikes a Chord

Scott Studenberg and John Targon of Baja East | Photo: Sidney Bensimon

Less than six months after launch, new American label Baja East’s “loose luxury” styles, rooted in comfort and travel, are striking a chord with influential buyers and customers alike. BoF reports.

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With Evolutionary Approach, Prism Taps Year-Round Resortwear Opportunity

Anna Laub | Source: Courtesy

As Prism prepares to open its first store in London’s Marylebone, BoF speaks to founder Anna Laub about the company’s expansion from a small range of optical frames to a multi-category resortwear label targeting increasingly mobile luxury consumers who holiday year-round.

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Behind Public School’s Second Coming

Dao-Yi Chow and Maxwell Osborne of Public School | Source: Courtesy

The ascent of New York menswear label Public School hasn’t been the bump-free upward glide that their much-buzzed-about status would suggest. BoF sat down with designers Dao-Yi Chow and Maxwell Osborne, and stylist Eugene Tong, whose expert touch has helped put the young label’s fresh mix of sportswear and tailoring on the fashion radar, to discuss the brand’s rebirth.

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Market Pulse | Cashing In

Savigny Luxury Index December 2013 | Source: Savigny Partners

Uncertain expectations over Christmas trading amidst mixed retail signals led many institutional investors to take their profit before closing their books at year-end. Meanwhile, the travel retail channel continues to surge and M&A activity remains buoyant, reports Pierre Mallevays of Savigny Partners.

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Can Rebekka Bay Save Gap?

Gap's creative director Rebekka Bay | Source: Courtesy

Once one of the world’s most successful specialty retailers, Gap has been mired in decline for over a decade. Following a series of cost-cutting measures, will the arrival of creative director Rebekka Bay and a new focus on product help the American retail giant get back on its feet?

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