Louis Vuitton’s Selfridges Townhouse Performs Delicate Balancing Act

Rendering of the Louis Vuitton Townhouse at Selfridges | Source: Louis Vuitton

Louis Vuitton’s new multi-storey “Townhouse” at London’s Selfridges offers an elevated, flagship-like brand experience inside one of the world’s most democratic and high-traffic luxury department stores.

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Inside Warby Parker’s First Offline Flagship

Warby Parker Flagship, Soho, New York | Source: Warby Parker

After experimenting with a series of offline “showrooms,” trendy online eyewear company Warby Parker has launched it’s first physical flagship, complete with sensors that replicate online analytics, in New York’s Soho. BoF investigates.

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Table of Contents is a ‘Three-Dimensional Publication’

Interior of Table of Contents | Source: Courtesy Image

PORTLAND, United States — With its outdoorsy-meets-grunge aesthetic, this damp city in the forested Pacific Northwest is no glossy fashion capital. But in recent years, Portland’s DIY culture has given rise to a burgeoning artisan economy — comprised of everything from microbreweries to independent bicycle manufacturers — that has helped turn this post-industrial town into something of a hub for urban American cool. Now,

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Burberry’s Bet on Retail Entertainment

Burberry Regent Street flagship | Source: Burberry

LONDON, United Kingdom — Much has already been written about the opening of Burberry’s new flagship on London’s Regent Street — the sophisticated digital technology, the impressive multimedia event space, and all that Burberry product, housed in 27,000 square feet of selling space, about the same size as the landmark Apple Store just up the street. The flagship is said to be a “test hub and template” for future Burberry stores

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