Joseph Mimran’s Fresh Approach

Joe Fresh Fifth Avenue Flagship | Source: Courtesy photo

TORONTO, Canada — These days, it’s not uncommon that a weekly trip to the local supermarket for milk, cereal and bread might involve coming home with a coat, dress or pair of jeans. Since 1990, when British supermarket chain Asda launched George, the world’s first grocery store clothing label, companies like Tesco and Sainsbury’s have followed suit, capitalising on well-established relationships with their customers, who visit

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The Top 20 Movers, Shakers and Decision-Makers in China Fashion

Adrian Cheng | Source: Getty

BEIJING, China — For the past few years, all eyes have been on China. Captivated by the country’s rapidly expanding economy, large population and seemingly insatiable appetite for luxury goods, global fashion brands have focused their efforts on the Middle Kingdom, opening glittering stores in megacities like Beijing and Shanghai, as well as fast growing middleweight cities like Guangzhou, Hangzhou, Shenzhen and Tianjin, and

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In India, Thinking Beyond the Cashmere Crowd

Aer, 34th Floor Lounge at the Four Seasons, Mumbai | Source: Four Seasons

Today we are delighted to bring you the first installment of India Inc., a regular column on the Indian luxury market by Bandana Tewari. MUMBAI, India — Atop Aer, a tony roof-top bar at the Four Seasons with a sweeping panorama of slumdog-Mumbai — a circuitous medley of high-rises and slums alike — the time at which you arrive for a “Worli Sunset,” a vodka and mandarin cocktail named after the neighbourhood, says a lot about you.

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The Fashion Trail | Unravelling Brazil’s Luxury Market

New Order accessories Winter 2012 | Source: BoF

RIO DE JANEIRO, Brazil – Arriving in Rio de Janeiro in the middle of the Brazilian summer, in a country experiencing an ongoing economic boom, certainly puts the bleak, uncertain economic outlook of wintry Europe and North America into sharp relief. I was invited to Brazil on the generous invitation of ABIT, the Brazilian Textile and Apparel Industry Association, to attend Fashion Rio, the smaller of two semi-annual fashion events

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Global Briefing | Is FDI Reform the Answer to the India Problem?

Hermès Flagship, Mumbai | Source: skyscrapercity.com

In our second article this week focused on India, we investigate the barriers impeding the growth of India’s international luxury goods market, which go beyond the recently lifted restrictions on foreign direct investment. MUMBAI, India — “By the end of 2015, emerging markets should account for more than 50 percent of luxury sales,” Antoine Colonna, a luxury analyst at the asset manager Carmignac Gestion in Paris, told The

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The Creative Class | Bandana Tewari, Editor

Bandana Tewari | Source: Johan Sandberg

PARIS, France — Bandana Tewari has made a name for herself as one of the fashion industry’s smartest commentators. As fashion features director of Vogue India, she has quickly become the go-to source for anyone who wants to learn about the country’s rapidly evolving luxury market. Recently, she was named to Industrie magazine’s Fashion Media A-list, alongside other leading fashion commentators including Cathy

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Global Briefing | Cracking E-Commerce in China

Xiu.com screenshot | Source: Xiu.com

We continue this week’s focus on e-commerce by turning our attention on how to succeed in the rapidly expanding e-commerce market in China.  BEIJING, China — According to a recent report by The Boston Consulting Group (BCG), China is set to become the world’s next e-commerce superpower, surpassing the United States to become the largest online commerce market in the world, with an estimated market size of $300 billion. In

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Inside Supreme: Anatomy of a Global Streetwear Cult — Part II

George Condo x Supreme Skate Decks| Source: Hypebeast.com

In Part I, we examined how New York-based streetwear company Supreme became a global cult brand with its own myths, iconography and belief systems. Today, we explore the creative and commercial philosophies that underpin Supreme’s lasting success, courtesy of our friends at 032c. NEW YORK, United States — The mythology behind legendary New York streetwear brand Supreme is so potent, it’s easy to imagine founder James Jebbia as a

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Inside Supreme: Anatomy of a Global Streetwear Cult — Part I

Looks from Supreme NYC FW11 Lookbook | Source: Weareyouneak.com

In a two part series, courtesy of our friends at 032c, BoF takes you inside notoriously press shy, New York-based streetwear brand Supreme. Today, in Part I, we examine how Supreme — the Chanel of downtown streetwear —became a global cult brand with its own myths, iconography and belief systems. NEW YORK, United States — When the controversial young rapper Tyler, The Creator won the award for Best New Artist at the 2011 MTV Video

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The Rise, Stumble and Future of Gilt Groupe’s Business Model

Gilt Groupe warehouse | Source: Fantabulously Frugal

Today, BoF takes an in-depth look at the past, present and future of Gilt Groupe’s business model and speaks with Gilt Groupe CEO Kevin Ryan on his plans to continue the company’s ascendance. NEW YORK, United States — Back in November of 2007, BoF was amongst the very first media outlets to write about Gilt Groupe, the New York-based start-up that went on to dramatically reshape the online retail market for fashion, building a

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Global Briefing | How to Seize the China Opportunity, Beyond Store Openings

BEIJING, China — According to Bain & Company, a consulting firm, China is currently the world’s second largest consumer of luxury goods, ahead of Japan and second only to the United States. McKinsey forecasts that by 2015, China will account for around 20 per cent, or 180 billion renminbi (US$27 billion) of global luxury sales. With numbers like these, it’s no surprise that a major land grab is underway amongst fashion brands

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The Long View | How Realtime Data is Reshaping the Fashion Business

Julia Fowler and Geoff Watts | Source: Editd

LONDON, United Kingdom — Clearance sales point to a perennial problem in the fashion industry: the misalignment of supply and demand. Using traditional market research, brands and retailers are unable to predict with high accuracy what products consumers will actually purchase during any given season. As a result, merchandise that doesn’t sell is marked down, while demand for popular items goes unmet, leading to significant loss of

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