CEO Talk | Matteo Marzotto, Chairman, Vionnet

Matteo Marzotto, CEO Vionnet | Source: BoF

MILAN, Italy — When Matteo Marzotto, stylish scion of the Italian fashion dynasty announced in February 2009 that he was acquiring the storied House of Vionnet, owned at the time by Arnaud de Lummen who had already had a go at reviving the sleeping beauty himself, the response from the fashion industry was simultaneously one of intrigue and distaste. On the one hand, a swarm of journalists and buyers packed into Marzotto’s Milan

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The Fashion Trail | In Italy, Digital Strategies are only Screen Deep

Hogan A/W 2011 Presentation | Source: The Business of Fashion

MILAN, Italy — In the wake of the financial crisis of 2008, luxury fashion brands found themselves scrambling to develop strategies for the so-called “new normal.” Logos and conspicuous consumption were out, it was said. Customers were now looking for understated luxury, value and discretion. And so, in uncanny lock-step syncopation, brands from Louis Vuitton to Gucci to Dolce & Gabbana began a strategic march to

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The Fashion Trail | A Jil Sander Sorbet and Burberry’s Acoustic Treats

Jil Sander Spring/Summer 2010 | Source: Pitti Imaggine

MILAN, Italy — This season, BoF dipped its toes a bit deeper into the waters of the Italian men’s fashion scene, starting with Pitti Uomo and moving on to fashion week in Milan. And, as the fashion circus moves on to Paris tomorrow, my fashion fantasies are still lingering on the outstanding presentation by Raf Simons for Jil Sander Spring/Summer 2011 at the stunning Villa Gamberaia just outside Florence. It might not have

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BoF Live | Burberry Prorsum Menswear S/S 2011 from Milan

Burberry Acoustic - Life in Film | Source: Burberry

MILAN, Italy — On Saturday, 19 June at 3pm Milan time, 2pm London time and 9am New York time, The Business of Fashion is pleased to bring you the livestream of the Burberry S/S 2011 menswear collection. BoF is one of the selected sites from around the world — and one of only a few sites based in the UK — to stream the show, which this season sees the launch of Burberry Acoustic, a new ongoing initiative with emerging British music

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Fashion Film Flourishes in Italy

Oppure Advertisement | Source: Fuori Biennale

VICENZA, Italy — Whereas Italy may have initially been slow on its uptake of Fashion 2.0, momentum appears to be building there to embrace digital media in all its forms, but especially fashion film. Indeed, two high profile events focused on moving image in fashion will take place in the month of May alone, bringing a much needed digital awareness to the country’s conservative fashion mainstream. Tomorrow, in Vicenza, is the

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The Spotlight | Roberta Furlanetto

Roberta Furlanetto by Susie Bubble | Source: Style Bubble

MILAN, Italy — The words “Made in Italy” have long been the pride of the Italian fashion system. But, in recent years, controversy has erupted as the Italian fashion industry has faced a crisis of confidence. In late 2007, a Rai3 documentary called Slaves of Luxury “revealed a slimy world of underpaid immigrant labour, huge price mark-ups, and what was portrayed to be undue influence from American heavyweights

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The Fashion Trail | Postcript on Pitti

Giles Deacon At Pitti | Source: The Business of Fashion

FLORENCE, Italy — In the world of menswear, January is a full-on month of trade fairs and fashion shows. The super-charged schedule of activities begins with Pitti Uomo, continues on to Milan where mega Italian brands like Gucci, Prada and Armani unveil their collections, and concludes with a bang in Paris, where established Parisian fashion houses like Lanvin and Dior Homme show alongside a cornucopia of international designers

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CEO Talk | Federico Marchetti, Founder and Chief Executive Officer, YOOX Group

Federico Marchetti, Founder & CEO of YOOX Group, courtesy of Luca Cottinelli

MILAN, Italy — Federico Marchetti is one of fashion’s online pioneers. In 2000, when Marchetti established Yoox.com, online fashion retail was still in its infancy. in 2008, the Yoox Group, which includes the original YOOX site, as well as white-label sites for 18 fashion brands, including Emporio Armani, Marni and Pucci, and thecorner.com, shipped more than 1.7 million products to over 53 countries around the world, with

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Luxury Outlook | Gucci cuts back production capacity

MILAN, Italy - Take a walk into a Gucci store these days and one cannot help but notice the preponderance of logos and icons on almost every Gucci product in sight, especially the brand's leather goods, shoes and accessories. Horsebits, double G's, and Gucci crests abound. But, it seems the conspicuous logos are failing to resonate with consumers in these recessionary times. Rumours are circulating in Italy that Gucci has dramatically cut production orders to make up for waning demand for the Italian luxury brand's core leather goods offering. If the reports are accurate, it speaks volumes about the worsening climate for luxury goods players in general, but particularly for brands like Gucci which have chosen to follow an explicit…

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