Inside Supreme: Anatomy of a Global Streetwear Cult — Part II

Intelligence | New York

George Condo x Supreme Skate Decks| Source: Hypebeast.com

In Part I, we examined how New York-based streetwear company Supreme became a global cult brand with its own myths, iconography and belief systems. Today, we explore the creative and commercial philosophies that underpin Supreme’s lasting success, courtesy of our friends at 032c. NEW YORK, United States — The mythology behind legendary New York streetwear brand Supreme is so potent, it’s easy to imagine founder James Jebbia as a

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Inside Supreme: Anatomy of a Global Streetwear Cult — Part I

Intelligence | New York

Looks from Supreme NYC FW11 Lookbook | Source: Weareyouneak.com

In a two part series, courtesy of our friends at 032c, BoF takes you inside notoriously press shy, New York-based streetwear brand Supreme. Today, in Part I, we examine how Supreme — the Chanel of downtown streetwear —became a global cult brand with its own myths, iconography and belief systems. NEW YORK, United States — When the controversial young rapper Tyler, The Creator won the award for Best New Artist at the 2011 MTV Video

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The Rise, Stumble and Future of Gilt Groupe’s Business Model

Fashion 2.0 | New York

Gilt Groupe warehouse | Source: Fantabulously Frugal

Today, BoF takes an in-depth look at the past, present and future of Gilt Groupe’s business model and speaks with Gilt Groupe CEO Kevin Ryan on his plans to continue the company’s ascendance. NEW YORK, United States — Back in November of 2007, BoF was amongst the very first media outlets to write about Gilt Groupe, the New York-based start-up that went on to dramatically reshape the online retail market for fashion, building a

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The Long View | How Realtime Data is Reshaping the Fashion Business

Intelligence | New York | The Long View

Julia Fowler and Geoff Watts | Source: Editd

LONDON, United Kingdom — Clearance sales point to a perennial problem in the fashion industry: the misalignment of supply and demand. Using traditional market research, brands and retailers are unable to predict with high accuracy what products consumers will actually purchase during any given season. As a result, merchandise that doesn’t sell is marked down, while demand for popular items goes unmet, leading to significant loss of

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Proenza Schouler says Social Media has an Extraordinary Impact on the Business

International | New York

  • Imran Amed interviews Jack McCollough and Lazaro Hernandez | Photo: Dustin Fenstermacher
  • Lazaro Hernandez and Jack McCollough at IFB Conference | Photo: Dustin Fenstermacher
  • Imran Amed, Jack McCollough and Lazaro Hernandez | Photo: Dustin Fenstermacher
  • The Crowd Looks on at IFB Conference | Photo: Dustin Fenstermacher

“Blogs posting things about us, going viral, spreading throughout the internet… it has an extraordinary impact on the business.” Proenza Schouler’s Jack McCollough, speaking to BoF Founder Imran Amed at the Independent Fashion Bloggers Conference at New York Fashion Week during a wide-ranging conversation about the power and influence of social media on their budding business

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