NEW YORK, United States — Now that most luxury brands have come to accept that the internet is a powerful tool for commerce and that social media provides an opportunity for a new kind of brand engagement, along comes another technological wave that will feed the ongoing digital revolution in fashion — and take it mobile. Indeed, according to Internet analyst Mary Meeker of Morgan Stanley, “more users will likely connect to
NEW YORK, United States — At the Met Ball held earlier this month in New York, singer and songwriter Katy Perry walked the red carpet in a gown made from silk chiffon and over 3000 glowing LEDs that changed colour from blue to pink to yellow to green. Created by London-based firm CuteCircuit, Perry’s gown assured her a lot of publicity. But the coming integration of fashion and technology is about more than making a visual
NEW YORK, United States — For decades, a quick route to fashion world prominence involved a designer turning a youth culture trend into a runway-ready collection. Calvin Klein made heroin chic, Jean Paul Gaultier sampled from club culture, Marc Jacobs glammed-up grunge and Hedi Slimane turned Berlin punks into fashion plates. The concept was simple, even if the design work wasn’t: find a scruffy outsider style that remained
NEW YORK , United States — In recent quarters, online sales were the only bright patch in a grim luxury retail landscape. But interestingly, in January of 2009, LVMH-owned eLuxury announced that it would cease e-commerce operations entirely and relaunch as a luxury destination focused completely on content. Fast-forward one year and the luxury industry still can’t seem to get enough of the internet. Social Media is the phrase
Yesterday, we learned about the beginnings of Zaldy Goco’s work in the music and fashion industries. Today, in part two, we speak to him about his close collaboration with Michael Jackson for the This is It concert extravaganza. NEW YORK, United States — When Zaldy Goco answered the phone last April and learned that Michael Jackson’s creative team wanted him to develop some costume ideas for the King of Pop’s long-awaited comeback
To further explore the powerful synergy between the fashion and music industries, BoF brings you an exclusive two-part interview with fashion designer Zaldy, known for his close connection to the music industry’s biggest stars. NEW YORK, United States — Zaldy Goco is one of those rare creative talents who moves seamlessly between music and fashion. For almost two decades, the New York-based fashion designer has been working
NEW YORK, United States — In recent seasons, digital fashion film has been gaining momentum as an emotionally charged and cost-effective presentation format. But this season is the first time designers have started using film in a way that tightly complements their runway shows and lets them extend their presence across multiple fashion weeks, in different geographic markets. Yesterday evening, English enfant terrible Gareth Pugh,
NEW YORK, United States — In seasons past, industry-watchers have spoken of the growing presence of bloggers at the New York shows, but this is the first season where bloggers have come to New York from all over the world, gaining backstage access, front-row seats and even juicy scoops, in a full-on, international blogger invasion. Bryanboy is here from Manila. Susie Bubble is here from London. And Julia and Jessie from Les Mads
NEW YORK, United States — If you opened up one of those celebrity magazines — like Grazia, People or US — or clicked on any fashion website around the time of the latest Harry Potter premiere in the summer, you will have seen Emma Watson’s photo beaming back at you, in a dress by the London-based Indian designer, Saloni Lodha. Countless magazines featured Watson’s chic look in a bold red dress, and soon enough,
NEW YORK, United States—Last season, the fashion flock embraced Twitter like never before, giving fashion consumers a captivating play-by-play from front rows and afterparties at fashion weeks from New York to Paris. Indeed, for a few days, New York Fashion Week became the 4th biggest trend on Twitter. Now, capitalizing on this momentum, a San Francisco-based publishing and advertising network has launched a website called
LONDON, United Kingdom — Pioneered by SHOWstudio and powered by the spread of broadband internet and the popularity of video sharing sites like YouTube and Vimeo, fashion film has emerged as the most influential new format for fashion editorial online. Shorts like "Black and White," captured on set by Nick Knight and former assistant Ruth Hogben during Mr Knight's shoots for British Vogue, use music and movement to communicate the power and poetry of fashion in a way that static editorial simply can't. Fashion film has taken off at Dazed Digital also. "We have been experimenting with some of these directors to shoot fashion videos direct to the web and the results are cost effective and really impressive," said Jefferson…
Last time we surveyed the rapidly changing landscape of digital fashion media. Today, in the second part of our series on the future of fashion magazines, we explore the experimental approach that online pioneers like Jefferson Hack and Nick Knight are using to create unique content and experiences that truly bring fashion magazines into the digital age.
Fashion media has long been a BoF obsession. This week, we bring you an in-depth, three part series revealing the strategies, plans and expertise of some of the most innovative and respected players in the online fashion scene. Today, we start with an overview of the rapidly-evolving fashion media landscape.