Last time we surveyed the rapidly changing landscape of digital fashion media. Today, in the second part of our series on the future of fashion magazines, we explore the experimental approach that online pioneers like Jefferson Hack and Nick Knight are using to create unique content and experiences that truly bring fashion magazines into the digital age.
Fashion media has long been a BoF obsession. This week, we bring you an in-depth, three part series revealing the strategies, plans and expertise of some of the most innovative and respected players in the online fashion scene. Today, we start with an overview of the rapidly-evolving fashion media landscape.
NEW YORK, United States — New York fashion is said to strike a balance between commerce and creativity. With few exceptions, New York designers tend to prioritise practical concerns like wearability over more frivolous concerns like the so-called wow factor. On the surface, this seems like a sound business strategy. But when designers focus too much on the practical and are obsessed with being on-trend or with what their peers are
NEW YORK, United States — As the recession wears on, luxury companies are beginning to realise they will have to do more than cut costs in order to survive this downturn. Indeed, for many brands, a fundamental repositioning and reevaluation of their long-standing strategies may be in order. In this kind of environment, many luxury executives turn to the New York-based Luxury Marketing Council, where their membership enables them to
NEW YORK, United States — As global economic woes continue to wear on consumer spending, some fashion and luxury companies are teetering on the brink. Blue chip brands are halting expansion plans in order to focus on survival tactics, while smaller labels with limited resources are faced with the reality of sudden annihilation. It may not seem to be the ideal time to start a new label, but New York-based womenswear designer
NEW YORK, United States — At first glance, The News showroom in New York’s SoHo district looked to me like most other fashion showrooms. Rails of clothes hanging in a loft-style space with fashionable young people running to and fro, sending and receiving packages from a stream of couriers coming in and out. But on closer glance, it quickly became clear this was unlike any other showroom I had seen. For one, two young stylish
NEW YORK, United States — Fashion brands are finally making a real effort online, launching increasingly sophisticated e-commerce sites that often do more business than flagship stores. But as usual, Andy Moss is ahead of the curve. A British transplant to California’s Silicon Valley, Andy launched fashion shopping site ShopStyle back in 2007. Then described as “a search engine devoted to fashion,” the site set a
NEW YORK, United States —Mention the name Wen Zhou to the average fashion fanatic on the street, or even ‘important’ fashion editors, and they may shrug their sh0ulders, not recognising the name. But, mention her name to fashion industry insiders, especially retailers and independent fashion brands, and invariably the words “dynamo”, “amazing” and “genius” will be volleyed right back
NEW YORK, United States — The trend for showing collections online, in lieu of runway shows, has been gathering steam in recent seasons. But, perhaps no initiative has been as ambitious as that of Halston, which debuted its own video presentation for Fall 2009 this past week. Whereas brands like Marc Bouwer and Viktor & Rolf have previously shown online videos of looks going down the runway, Halston instead developed a bespoke,
NEW YORK, United States — New York Fashion Week is always a blur of meetings, shows and parties, and this week is no exception. But there is also something different in the air for Autumn/Winter 2009 — a palpable sense that some serious change is coming, and in some quarters, the slightest hint of optimism that we may be reaching a market bottom. On Monday evening, Marc Jacobs scaled back his show significantly: there was no major
NEW YORK, United States — From the moment that I landed here in New York, the mood has been decidedly sombre. I bumped into a buyer from a major London fashion boutique at the baggage carousel at JFK who told me that “nobody is coming” to New York this time from the major UK fashion magazines. Budgets have been completely slashed. A few hours later, the CEO of a up-and-coming US fashion business predicted that one third
NEW YORK, United States – It’s a new year, but the news hasn’t changed all that much for the luxury business. In fact, as the numbers roll in from the holiday season and for the fourth quarter of 2008, many executives’ worst fears are playing out. It’s a good thing the industry has leaders like Alex Bolen around to keep us all optimistic. A few seasons ago, I received an invitation to the Oscar de la