In the third and final installment of our in-depth feature on the future of fashion magazines, we address the biggest online trend of all — the fashion film.
Last time we surveyed the rapidly changing landscape of digital fashion media. Today, in the second part of our series on the future of fashion magazines, we explore the experimental approach that online pioneers like Jefferson Hack and Nick Knight are using to create unique content and experiences that truly bring fashion magazines into the digital age.
Fashion media has long been a BoF obsession. This week, we bring you an in-depth, three part series revealing the strategies, plans and expertise of some of the most innovative and respected players in the online fashion scene. Today, we start with an overview of the rapidly-evolving fashion media landscape.
NEW YORK, United States — New York fashion is said to strike a balance between commerce and creativity. With few exceptions, New York designers tend to prioritise practical concerns like wearability over more frivolous concerns like the so-called wow factor. On the surface, this seems like a sound business strategy. But when designers focus too much on the practical and are obsessed with being on-trend or with what their peers are
NEW YORK, United States — As the recession wears on, luxury companies are beginning to realise they will have to do more than cut costs in order to survive this downturn. Indeed, for many brands, a fundamental repositioning and reevaluation of their long-standing strategies may be in order. In this kind of environment, many luxury executives turn to the New York-based Luxury Marketing Council, where their membership enables them to