CEO Talk | Jeff Rudes, Founder and Chief Executive Officer, J Brand Jeans

Jeff Rudes | Source: J Brand

LOS ANGELES, United States — While preparing for our FASHION PIONEERS interview with Natalie Massenet over the summer, I had the chance to spend quite a bit of time at the stylish new Net-a-Porter offices. Apart from the funky furniture, bright airy atmosphere and technology, the other highlight of camping out at Net-a-Porter is to see what employees at the most powerful fashion e-tailer are wearing. Without a doubt, the most

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The Fashionable Rise of Tumblr

Tumblr Page Views | Source: comScore Inc.

NEW YORK, United States — According to comScore, microblogging platform Tumblr hit an “inflection point” sometime last June. Page views on Tumblr.com — which lets users create mixed-media blog posts with the kind of extreme simplicity and immediacy not found in traditional blogging platforms — began to surge. By October 2010, page views in the U.S. were up a staggering 1,540 percent from the year before. According to the New

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Victoria Bartlett Says Take Small Steps, Not Giant Leaps

Victoria Bartlett with Doutzen Kroes | Source: American Vogue Nov 2007

NEW YORK, United States — “It was almost like an experiment,” says Victoria Bartlett, of starting her much-loved underwear-as-outerwear line VPL in 2003. “I felt like a scientist going in and I really didn’t know how it was going to go.” Seven years on, with a CFDA Vogue Fashion Fund nomination (2007) under her belt and a recently opened retail presence in New York’s SoHo, we can fairly say that the experiment has been a success.

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The FashionStake Diaries | Part IV: Lessons from the First Month

FashionStake Screenshot

The FashionStake Diaries is a four-part series that gives BoF readers a behind the scenes look at the crucial first months of a crowdfunding fashion startup, seen through the eyes of its founders. Today, in the final diary entry, they reflect on the crucial first weeks following launch: what worked, what did not, lessons learned and plans for the future. NEW YORK, United States —On the day of “go live” for any startup, planning is

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Second Annual Digital IQ Index of Luxury Brands Released

Digital IQ Ranking 2010 | Source: LuxuryLab

NEW YORK, United States — Last year BoF reported on the first ever ranking of luxury brands’ digital competence, and today the second ranking, published by New York-based LuxuryLab, was released first to a small number of global media outlets, including BoF. The adoption of digital media has been explosive. Longtime readers from the very beginnings of BoF may recall our first ever post on Fashion 2.0 back in April 2007 when

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Japan’s Premium Pricing Problem

Coach Kristin Leather Hobo Bag | Source: Coach

TOKYO, Japan — In the United States, the Coach Kristin Leather Hobo bag retails for $298. In Japan, the same bag costs $711 (¥59,850). This disparity in pricing is not unique to Coach. Premium and luxury fashion brands based outside Japan have long charged Japanese consumers a significantly higher price than in other markets for the same goods. But today, due to a strong yen and greater visibility of global pricing thanks to the

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The Fashion Trail | Made in Fair Isle

Fair Isle jumpers | Source: A Blog for English Lovers

FAIR ISLE, United Kingdom — On the most remote inhabited island in Britain, 24 miles south of the Shetland mainland, 27 miles north of the Orkney Islands and 250 miles west of Norway, it’s always sweater season. With 600-foot cliffs overlooking the North Sea, thousands of acres of peat bog and a climate that’s perennially cool and damp, Fair Isle is a rugged place where wool is a way of life. For centuries, the island’s resourceful

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Quotable | Dov Charney on the Declining Fortunes of American Apparel

Dov Charney, CEO of American Apparel | Source: Guest of a Guest

“A lot of assumptions that I grew up with are no longer reality. Those were things that we could rely on: that lenders will always be there, that they’ll behave ethically and they’ll always have money, that you can trust that as the sun comes up the consumer will be healthy, that we’ll always be close to full employment in developed nations. Now there are no certainties.” Dov Charney, speaking to Bloomberg

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Scott Sternberg Says Fashion is Wonderful for an Entrepreneur Who is Creative

Scott Sternberg at the Lego installation | Source: Selectism

Today, BoF brings you First Person with Band of Outsiders’ Scott Sternberg, followed later this week by the exclusive global debut of a new Band of Outsiders film directed by Debra Scherer for The Little Squares. LOS ANGELES, United States — What made a 20-something junior agent at CAA, with no background in clothing design, think he could just up and create a fashion company and make it a viable business? “Good question,”

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Inside Brazil’s Booming Fashion Industry

SÃO PAULO, Brazil — You hear about it at dinner parties and fashion events. It’s been the subject of countless magazine stories and news reports. Something special is going on in Brazil. And today, the momentum has nothing to do with cultural clichés like soccer and samba. Brazil is claiming its place on the global stage and interestingly, fashion is playing a major role in the country’s ascendence. Significantly, the tremendous

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BoF Exclusive | Natalie Massenet shows us how Net-a-Porter works its magic

LONDON, United Kingdom — Natalie Massenet wowed them. Thousands of people tuned in for our second FASHION PIONEERS event — literally from all corners of the earth — joining the 200 strong sell-out crowd packed tightly into the stadium seating theatre in Net-a-Porter's 44,000 square foot headquarters in West London. Throughout the evening and afterwards, questions and commentary came in quickly via our hashtag #BoFLive, reflecting on all of the inspiring things Ms. Massenet had to say. The discussion touched on all the hot topics from the Net-a-Porter hive and beyond, including Mr Porter, the Richemont acquisition, bloggers vs. editors, the outdated fashion cycle, and more. But the undoubted highlight of the evening was the unveiling of the Net-a-Porter iPad…

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BoF LIVE | Fashion Pioneers with Natalie Massenet at 7:30pm London time today

LONDON, United Kingdom — The day has arrived. Tune in today at 7.30pm London time (that's 8.30pm Paris and Berlin and 2.30pm New York) for our second installment of FASHION PIONEERS to hear the inspirational, entrepreneurial story of Net-a-Porter's Natalie Massenet. We have teamed up with fashion blogs and websites around the world to bring FASHION PIONEERS straight to your computer screens. A big thank you to our coalition of style blogs for streaming the interview with us: United States: Tavi Gevinson | Fashionista.com | JC Report United Kingdom: Style Bubble | Fashion156 | Style Salvage France: A Shaded View on Fashion | Luxury Society Germany: Les Mads Spain: Kate Loves Me We invite you all to tune in. And…

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An Introduction to Fashion Crowdfunding

Style Trek Screenshot | Source: Style Trek

NEW YORK, United States — Next week, BoF will launch The FashionStake Diaries, a new series chronicling the development of FashionStake — a new online crowdfunding start-up focused, as the name suggests, on the fashion space. It’s traditionally been extremely challenging for emerging fashion brands to get the financial and marketing support they need. The crowdfunding approach — pooling together funds from fans via the

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