In Ethical Fashion, Desirability is Sustainability

NEW YORK, United States — Over the past ten years, the eco-fashion movement has been gathering steam. Following the lead of pioneering brands like Stella McCartney and NOIR, which were founded on the basis of ethical principles near the turn of the millennium, there are now entire fashion exhibitions, forums and blogs all focused on so-called sustainable fashion. Ethical fashion is also high on the agenda of the major luxury goods

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Luxury Lab | China: The Biggest Opportunity for Luxury Brands in a Generation

Percent of Luxury Consumers under 45 | Source: NYU Stern

NEW YORK, United States — Making economic predictions isn’t easy these days, what with key indicators slumping one day and then bouncing back the next. But even as the global economy keeps market observers and analysts on their toes, there is one thing that everyone seems to agree on: the pre-eminence of the Chinese economy. Last month, the Chinese government announced that it was depegging its currency from the US dollar,

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Company of We | Building an Online Fashion Business

Company of We, S/S 2010 | Source: Company of We

NEW YORK, United States — Today, building a strong online sales channel is often vital to the success of an emerging fashion business. But because the task can seem daunting, many young designers delay developing their own e-commerce sites, and instead outsource their internet sales to online retailers, losing a significant share of full retail margin that can be earned when selling directly to the end consumer. While it’s almost

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Pamela Love Says You Have to Spend Money to Make Money

Pamela Love | Courtesy of Pamela Love

First Person, a new series on BoF, brings you business stories and lessons from real fashion entrepreneurs. First up, cult jewellery designer, Pamela Love. NEW YORK, United States — For the past three years Brooklyn-born jewellery designer Pamela Love has set about crafting her business in the same way she shapes the hand-hewn gothic accessories she sells. “Just like I learn new techniques for making jewellery as I go along,” she

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Digital Scorecard | Because Magazine

Because Magazine Screenshot | Source: Because

LONDON, United Kingdom — Fashion editorial has long been a powerful generator of purchasing intent for brands. But ‘intent generators’ like magazines often lose their fair share of sales revenue to ‘intent harvesters’ like retailers further down the purchasing path. Squeezed by shrinking ad sales, major publishers like Condé Nast have become increasingly aware of this missed opportunity — and more and more

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The Spotlight | David David

David David for BoF

LONDON, United Kingdom — This month the BoF Spotlight turns to David Saunders, founder of the eponymous London fashion label David David, whose vibrant graphic motifs have already caught the attention of The New York Times, Dazed & Confused, and even BoF, which included David’s film in our recent rundown of the top fashion films for Spring/Summer 2010. Like many of his East London compatriots, David is an alumnus of Lulu

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The Fashion Trail | A Jil Sander Sorbet and Burberry’s Acoustic Treats

Jil Sander Spring/Summer 2010 | Source: Pitti Imaggine

MILAN, Italy — This season, BoF dipped its toes a bit deeper into the waters of the Italian men’s fashion scene, starting with Pitti Uomo and moving on to fashion week in Milan. And, as the fashion circus moves on to Paris tomorrow, my fashion fantasies are still lingering on the outstanding presentation by Raf Simons for Jil Sander Spring/Summer 2011 at the stunning Villa Gamberaia just outside Florence. It might not have

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BoF Live | Burberry Prorsum Menswear S/S 2011 from Milan

Burberry Acoustic - Life in Film | Source: Burberry

MILAN, Italy — On Saturday, 19 June at 3pm Milan time, 2pm London time and 9am New York time, The Business of Fashion is pleased to bring you the livestream of the Burberry S/S 2011 menswear collection. BoF is one of the selected sites from around the world — and one of only a few sites based in the UK — to stream the show, which this season sees the launch of Burberry Acoustic, a new ongoing initiative with emerging British music

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BoF Exclusive | Who Will Be Part of The Online Fashion 100?

Who will be part of The Online Fashion 100 in 2010?

LONDON, United Kingdom — Last year, the online fashion community in London was abuzz when Leon Bailey Green and London’s Independent newspaper co-published the ‘Online Fashion 100,’ a list of the most “Inspirational, Interesting, and Influential people in the Online Fashion Industry.” Today, BoF has the exclusive scoop on a few of the names that will appear on this year’s list, due to be

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Interview with Joseph Velosa, Co-Founder and CEO of Matthew Williamson at FBC

LONDON, United Kingdom — When Alison Whelan and Courtney Blackman asked whether I'd like to conduct an interview at London's Fashion Business Club, the first interviewee I suggested was Joseph Velosa, CEO and Co-Founder of Matthew Williamson. You see, Joseph is one of the unsung heroes in British Fashion and BoF has always been about featuring the people who make fashion happen from behind the scenes, to show the professional side of the industry, and to learn from their experiences. In this way, our mission is entirely complementary to that of FBC. Joseph graciously accepted the invitation and didn't disappoint. Late last month, FBC members packed into the Swarovski Crystallized Lounge in central London to hear what he had to…

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BoF Exclusive | Natalie Massenet on the backstory behind Mr Porter

[caption id="attachment_13199" align="alignnone" width="500" caption="Natalie Massenet in her Net-a-Porter 'living room' 10 June 2010 | Source: BoF"][/caption] LONDON, United Kingdom —"I'm more excited about this than anything we've ever done," says Natalie Massenet about the new Mr Porter menswear shopping destination announced to the fashion world today in Women's Wear Daily. Just when some might have thought she was on cruise control after Richemont stepped in to acquire the majority of the Net-a-Porter business, fashion blogosphere, twittersphere and watercooler conversations were once again fixated on this remarkable woman who — lucky for us — is also our special guest for the next BoF Live Fashion Pioneers event which is already close to selling out only three days after it was…

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How Mobile Commerce and Communication Will Change the Fashion Business

NEW YORK, United States — Now that most luxury brands have come to accept that the internet is a powerful tool for commerce and that social media provides an opportunity for a new kind of brand engagement, along comes another technological wave that will feed the ongoing digital revolution in fashion — and take it mobile. Indeed, according to Internet analyst Mary Meeker of Morgan Stanley, “more users will likely connect to

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A Quiet Canadian Fashion Revolution in London

Celebrating Canadians in Fashion at the Canadian High Commission in London

LONDON, United Kingdom — On recent trips home to Canada, much to my dismay, I have struggled to find local fashion stories to share on BoF. Yes, Canada has a history of superstar models, and occasionally there is a retailer like Brian Hill of Aritzia or a young designer like Rad Hourani who captures my attention, but for the most part, getting a good Canadian fashion story has proven to be a challenge. As it turns out, I was

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