The Fashionable Rise of Tumblr

Tumblr Page Views | Source: comScore Inc.

NEW YORK, United States — According to comScore, microblogging platform Tumblr hit an “inflection point” sometime last June. Page views on Tumblr.com — which lets users create mixed-media blog posts with the kind of extreme simplicity and immediacy not found in traditional blogging platforms — began to surge. By October 2010, page views in the U.S. were up a staggering 1,540 percent from the year before. According to the New

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First Person | Victoria Bartlett Says Take Small Steps, Not Giant Leaps

Victoria Bartlett with Doutzen Kroes | Source: American Vogue Nov 2007

NEW YORK, United States — “It was almost like an experiment,” says Victoria Bartlett, of starting her much-loved underwear-as-outerwear line VPL in 2003. “I felt like a scientist going in and I really didn’t know how it was going to go.” Seven years on, with a CFDA Vogue Fashion Fund nomination (2007) under her belt and a recently opened retail presence in New York’s SoHo, we can fairly say that the experiment has been a success.

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The FashionStake Diaries | Part IV: Lessons from the First Month

FashionStake Screenshot

The FashionStake Diaries is a four-part series that gives BoF readers a behind the scenes look at the crucial first months of a crowdfunding fashion startup, seen through the eyes of its founders. Today, in the final diary entry, they reflect on the crucial first weeks following launch: what worked, what did not, lessons learned and plans for the future. NEW YORK, United States —On the day of “go live” for any startup, planning is

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Second Annual Digital IQ Index of Luxury Brands Released

Digital IQ Ranking 2010 | Source: LuxuryLab

NEW YORK, United States — Last year BoF reported on the first ever ranking of luxury brands’ digital competence, and today the second ranking, published by New York-based LuxuryLab, was released first to a small number of global media outlets, including BoF. The adoption of digital media has been explosive. Longtime readers from the very beginnings of BoF may recall our first ever post on Fashion 2.0 back in April 2007 when

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Japan’s Premium Pricing Problem

Coach Kristin Leather Hobo Bag | Source: Coach

TOKYO, Japan — In the United States, the Coach Kristin Leather Hobo bag retails for $298. In Japan, the same bag costs $711 (¥59,850). This disparity in pricing is not unique to Coach. Premium and luxury fashion brands based outside Japan have long charged Japanese consumers a significantly higher price than in other markets for the same goods. But today, due to a strong yen and greater visibility of global pricing thanks to the

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First Person | Philip Crangi says jewellery design was his perfect business opportunity

NEW YORK, United States — “I want to own this whole thing,” Philip Crangi says of his popular jewellery brand. “I’d rather own 100 percent of something small that 10 percent of something huge.” The 2008 CFDA Swarovski Award for Accessories winner — whose jewellery is both intensely popular with editors and intensely personal to those who wear it — takes as much pride in forging his business as he does each golden amulet. “It’s more than a job,” he says. “It’s my baby. I want control over it. I believe in control.” Growing up in Boca Raton, Florida, Crangi developed a fascination with the talismanic nature of jewellery, charms and trinkets. “I wanted to find the buried treasure in…

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First Person | Viktor & Rolf say Flowerbomb was their modern day business weapon

Viktor and Rolf | Photo: Philip Riches

NEW YORK, United States — “We had big ambitions,” says Viktor Horsting on creating fashion house Viktor & Rolf with Rolf Snoeren. “From the very beginning we wanted to start very high,” he says, indicating the absolute apogee of couture elegance: “Start at the top, and everything else would fall into place after that. It was a very emotional ambition, not just in terms of the size of the business or wanting to be like a certain

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The Fashion Trail | Made in Fair Isle

Fair Isle jumpers | Source: A Blog for English Lovers

FAIR ISLE, United Kingdom — On the most remote inhabited island in Britain, 24 miles south of the Shetland mainland, 27 miles north of the Orkney Islands and 250 miles west of Norway, it’s always sweater season. With 600-foot cliffs overlooking the North Sea, thousands of acres of peat bog and a climate that’s perennially cool and damp, Fair Isle is a rugged place where wool is a way of life. For centuries, the island’s resourceful

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Quotable | Dov Charney on the Declining Fortunes of American Apparel

Dov Charney, CEO of American Apparel | Source: Guest of a Guest

“A lot of assumptions that I grew up with are no longer reality. Those were things that we could rely on: that lenders will always be there, that they’ll behave ethically and they’ll always have money, that you can trust that as the sun comes up the consumer will be healthy, that we’ll always be close to full employment in developed nations. Now there are no certainties.” Dov Charney, speaking to Bloomberg

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