BoF Exclusive | Natalie Massenet shows us how Net-a-Porter works its magic

LONDON, United Kingdom — Natalie Massenet wowed them. Thousands of people tuned in for our second FASHION PIONEERS event — literally from all corners of the earth — joining the 200 strong sell-out crowd packed tightly into the stadium seating theatre in Net-a-Porter's 44,000 square foot headquarters in West London. Throughout the evening and afterwards, questions and commentary came in quickly via our hashtag #BoFLive, reflecting on all of the inspiring things Ms. Massenet had to say. The discussion touched on all the hot topics from the Net-a-Porter hive and beyond, including Mr Porter, the Richemont acquisition, bloggers vs. editors, the outdated fashion cycle, and more. But the undoubted highlight of the evening was the unveiling of the Net-a-Porter iPad…

…Continue Reading

BoF LIVE | Fashion Pioneers with Natalie Massenet at 7:30pm London time today

LONDON, United Kingdom — The day has arrived. Tune in today at 7.30pm London time (that's 8.30pm Paris and Berlin and 2.30pm New York) for our second installment of FASHION PIONEERS to hear the inspirational, entrepreneurial story of Net-a-Porter's Natalie Massenet. We have teamed up with fashion blogs and websites around the world to bring FASHION PIONEERS straight to your computer screens. A big thank you to our coalition of style blogs for streaming the interview with us: United States: Tavi Gevinson | Fashionista.com | JC Report United Kingdom: Style Bubble | Fashion156 | Style Salvage France: A Shaded View on Fashion | Luxury Society Germany: Les Mads Spain: Kate Loves Me We invite you all to tune in. And…

…Continue Reading

An Introduction to Fashion Crowdfunding

Style Trek Screenshot | Source: Style Trek

NEW YORK, United States — Next week, BoF will launch The FashionStake Diaries, a new series chronicling the development of FashionStake — a new online crowdfunding start-up focused, as the name suggests, on the fashion space. It’s traditionally been extremely challenging for emerging fashion brands to get the financial and marketing support they need. The crowdfunding approach — pooling together funds from fans via the

…Continue Reading

In Ethical Fashion, Desirability is Sustainability

NEW YORK, United States — Over the past ten years, the eco-fashion movement has been gathering steam. Following the lead of pioneering brands like Stella McCartney and NOIR, which were founded on the basis of ethical principles near the turn of the millennium, there are now entire fashion exhibitions, forums and blogs all focused on so-called sustainable fashion. Ethical fashion is also high on the agenda of the major luxury goods

…Continue Reading

Luxury Lab | China: The Biggest Opportunity for Luxury Brands in a Generation

Percent of Luxury Consumers under 45 | Source: NYU Stern

NEW YORK, United States — Making economic predictions isn’t easy these days, what with key indicators slumping one day and then bouncing back the next. But even as the global economy keeps market observers and analysts on their toes, there is one thing that everyone seems to agree on: the pre-eminence of the Chinese economy. Last month, the Chinese government announced that it was depegging its currency from the US dollar,

…Continue Reading

Company of We | Building an Online Fashion Business

Company of We, S/S 2010 | Source: Company of We

NEW YORK, United States — Today, building a strong online sales channel is often vital to the success of an emerging fashion business. But because the task can seem daunting, many young designers delay developing their own e-commerce sites, and instead outsource their internet sales to online retailers, losing a significant share of full retail margin that can be earned when selling directly to the end consumer. While it’s almost

…Continue Reading

Pamela Love Says You Have to Spend Money to Make Money

Pamela Love | Courtesy of Pamela Love

First Person, a new series on BoF, brings you business stories and lessons from real fashion entrepreneurs. First up, cult jewellery designer, Pamela Love. NEW YORK, United States — For the past three years Brooklyn-born jewellery designer Pamela Love has set about crafting her business in the same way she shapes the hand-hewn gothic accessories she sells. “Just like I learn new techniques for making jewellery as I go along,” she

…Continue Reading

Digital Scorecard | Because Magazine

Because Magazine Screenshot | Source: Because

LONDON, United Kingdom — Fashion editorial has long been a powerful generator of purchasing intent for brands. But ‘intent generators’ like magazines often lose their fair share of sales revenue to ‘intent harvesters’ like retailers further down the purchasing path. Squeezed by shrinking ad sales, major publishers like Condé Nast have become increasingly aware of this missed opportunity — and more and more

…Continue Reading

The Spotlight | David David

David David for BoF

LONDON, United Kingdom — This month the BoF Spotlight turns to David Saunders, founder of the eponymous London fashion label David David, whose vibrant graphic motifs have already caught the attention of The New York Times, Dazed & Confused, and even BoF, which included David’s film in our recent rundown of the top fashion films for Spring/Summer 2010. Like many of his East London compatriots, David is an alumnus of Lulu

…Continue Reading

The Fashion Trail | A Jil Sander Sorbet and Burberry’s Acoustic Treats

Jil Sander Spring/Summer 2010 | Source: Pitti Imaggine

MILAN, Italy — This season, BoF dipped its toes a bit deeper into the waters of the Italian men’s fashion scene, starting with Pitti Uomo and moving on to fashion week in Milan. And, as the fashion circus moves on to Paris tomorrow, my fashion fantasies are still lingering on the outstanding presentation by Raf Simons for Jil Sander Spring/Summer 2011 at the stunning Villa Gamberaia just outside Florence. It might not have

…Continue Reading

BoF Live | Burberry Prorsum Menswear S/S 2011 from Milan

Burberry Acoustic - Life in Film | Source: Burberry

MILAN, Italy — On Saturday, 19 June at 3pm Milan time, 2pm London time and 9am New York time, The Business of Fashion is pleased to bring you the livestream of the Burberry S/S 2011 menswear collection. BoF is one of the selected sites from around the world — and one of only a few sites based in the UK — to stream the show, which this season sees the launch of Burberry Acoustic, a new ongoing initiative with emerging British music

…Continue Reading

BoF Exclusive | Who Will Be Part of The Online Fashion 100?

Who will be part of The Online Fashion 100 in 2010?

LONDON, United Kingdom — Last year, the online fashion community in London was abuzz when Leon Bailey Green and London’s Independent newspaper co-published the ‘Online Fashion 100,’ a list of the most “Inspirational, Interesting, and Influential people in the Online Fashion Industry.” Today, BoF has the exclusive scoop on a few of the names that will appear on this year’s list, due to be

…Continue Reading