The Rise of Smart Fashion

Projects by the Textile Futures Research Group | Source- tfrg.org.uk

NEW YORK, United States — At the Met Ball held earlier this month in New York, singer and songwriter Katy Perry walked the red carpet in a gown made from silk chiffon and over 3000 glowing LEDs that changed colour from blue to pink to yellow to green. Created by London-based firm CuteCircuit, Perry’s gown assured her a lot of publicity. But the coming integration of fashion and technology is about more than making a visual

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Fashion Film Flourishes in Italy

Oppure Advertisement | Source: Fuori Biennale

VICENZA, Italy — Whereas Italy may have initially been slow on its uptake of Fashion 2.0, momentum appears to be building there to embrace digital media in all its forms, but especially fashion film. Indeed, two high profile events focused on moving image in fashion will take place in the month of May alone, bringing a much needed digital awareness to the country’s conservative fashion mainstream. Tomorrow, in Vicenza, is the

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The Spotlight | Roberta Furlanetto

Roberta Furlanetto by Susie Bubble | Source: Style Bubble

MILAN, Italy — The words “Made in Italy” have long been the pride of the Italian fashion system. But, in recent years, controversy has erupted as the Italian fashion industry has faced a crisis of confidence. In late 2007, a Rai3 documentary called Slaves of Luxury “revealed a slimy world of underpaid immigrant labour, huge price mark-ups, and what was portrayed to be undue influence from American heavyweights

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BoF Exclusive | A Sneak Peek Inside INDUSTRIE Magazine

Natalie Massenet, It's the Net Stupid | Source: INDUSTRIE

LONDON, United Kingdom — So intrigued were fashion industry followers when INDUSTRIE magazine’s first cover, featuring Anna Wintour, was leaked last week that the Internet was ablaze with rampant speculation about what this magazine about the “culture of fashion” might be like. Over at fashion website Styleite, they were “waiting with bated breath” to thumb through its 196 pages. Sassybella implored

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Fashion Pioneers | Jefferson Hack on Fashion Media in The Era of Digital Beauty

Jefferson Hack in conversation with Imran Amed

LONDON, United Kingdom — Last Thursday evening, BoF editor-in-chief Imran Amed sat down with Jefferson Hack, founder and editorial director of Dazed Group — independent publishers of Dazed & Confused, Dazed Digital, AnOther Magazine and AnOther Man — to discuss the future of fashion media amidst an industry landscape that’s being radically reshaped by the forces of digital revolution, rapid globalisation and a post-recessionary

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BoF to Livestream Jefferson Hack Interview with Coalition of Leading Style Blogs

LONDON, United Kingdom —Today,the BoF team is busy preparing for our first FASHION PIONEERS interview with Jefferson Hack, Editorial Director of Dazed Group, to be held this Thursday at London’s Sanderson Hotel. Tickets for the event are completely sold out and a mix of BoF readers and friends from London’s fashion community will be joining us. But, we want as many people as possible to participate in the interview. So, we are delighted to announce that in addition to a livestream on BoF, our friends from across the fashion and luxury blogosphere have graciously agreed to help us bring FASHION PIONEERS to the world. The event will be live streamed on the following sites: United States: Refinery29 | Tavi Gevinson | Fashionista.com |…

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Learning from Puma’s Reduced Environmental Paw Print

Clever Little Bag | Source: Puma

LONDON, United Kingdom — When global sport and lifestyle company Puma decided to redesign its trademark shoe box, it turned to Yves Béhar, industrial designer and founder of fuseproject, a San Francisco-based design and branding firm behind the hundred-dollar Xo laptop and Jawbone headset After 21 months, an evaluation of 40 prototypes, and visits to distribution centres, manufacturing plants, storage facilities and retail points

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Breaking News | Richemont confirms acquisition of Net-a-Porter

Net-a-Porter homepage | Source: Net-a-Porter

LONDON, United Kingdom — It’s official and finally confirmed. Net-a-Porter, the world’s pioneering and leading luxury ecommerce retailer has been acquired by Richemont, which was already the largest shareholder in Net-a-Porter prior to the announcement of the transaction this morning, valuing the business at a whopping £350m. Natalie Massenet, Net-a-Porter’s Founder and Executive Chairman has long been a friend

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How Influential are the New Fashion Youth?

Charles Ghislain in Vogue Italia Source: Vogue Italia

NEW YORK, United States — For decades, a quick route to fashion world prominence involved a designer turning a youth culture trend into a runway-ready collection. Calvin Klein made heroin chic, Jean Paul Gaultier sampled from club culture, Marc Jacobs glammed-up grunge and Hedi Slimane turned Berlin punks into fashion plates. The concept was simple, even if the design work wasn’t: find a scruffy outsider style that remained

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Digital Scorecard | Burberry 3D Live Stream

[caption id="attachment_10498" align="alignnone" width="500" caption="Burberry Autumn/Winter 2010 | Source: Burberry"][/caption] LONDON, United Kingdom — It was billed as the world’s first truly global fashion show, taking place on the penultimate day of London Fashion Week, beamed live in 3D to five global cities, and streamed to the rest of the world via 73 websites, including Vogue, Grazia and CNN, which all picked up the video feed in a global simulcast. It was undoubtedly the  most widely distributed fashion show a luxury brand has ever staged, potentially reaching an audience of more than 100 million users, according to Burberry CEO Angela Ahrendts. At first, I was disappointed that BoF had not been invited to attend the real event at London's Chelsea…

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Digital Scorecard | NOWNESS

Rachel Whiteread’s Drawings | Source: NOWNESS

NEW YORK , United States — In recent quarters, online sales were the only bright patch in a grim luxury retail landscape. But interestingly, in January of 2009, LVMH-owned eLuxury announced that it would cease e-commerce operations entirely and relaunch as a luxury destination focused completely on content. Fast-forward one year and the luxury industry still can’t seem to get enough of the internet. Social Media is the phrase

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London Fashion Week | Digital Fashion Capital

LONDON, United Kingdom — As the fashion industry continues its march into the digital age, London — always known for its raw creativity and emerging talent — can now add digital innovation to that list. This is no overnight story. To the contrary, it’s taken ten years for fashion players here to plant seeds which are only beginning to bear fruit now, as fashion’s digital tsunami really begins to take hold. The British capital, after all, is home to revolutionary fashion website SHOWStudio, e-commerce pioneer Net-a-Porter, and online hub of youth culture Dazed Digital — all of which were founded many years ago. These seminal businesses have created a foundational and fertile seedbed for other digital businesses and attracted and developed digital talent that…

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The Spotlight | JUMA

JUMA Inspiration | Source: JUMA

TORONTO, Canada — Following our piece on Vancouver’s Digital Olympics earlier this week, it only makes sense that the BoF Spotlight should focus on the Great White North for our monthly inspiration from emerging designers. This month I turned to long-time friends of BoF, Alia and Jamil Juma. The designer brother-and-sister duo are based in Toronto, not Vancouver, though they have called both cities home. They are of South

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