First Person | Scott Sternberg says Fashion is Wonderful for an Entrepreneur who is Creative

Scott Sternberg at the Lego installation | Source: Selectism

Today, BoF brings you First Person with Band of Outsiders’ Scott Sternberg, followed later this week by the exclusive global debut of a new Band of Outsiders film directed by Debra Scherer for The Little Squares. LOS ANGELES, United States — What made a 20-something junior agent at CAA, with no background in clothing design, think he could just up and create a fashion company and make it a viable business? “Good question,”

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Inside Brazil’s Booming Fashion Industry

SÃO PAULO, Brazil — You hear about it at dinner parties and fashion events. It’s been the subject of countless magazine stories and news reports. Something special is going on in Brazil. And today, the momentum has nothing to do with cultural clichés like soccer and samba. Brazil is claiming its place on the global stage and interestingly, fashion is playing a major role in the country’s ascendence. Significantly, the tremendous

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BoF Exclusive | Natalie Massenet shows us how Net-a-Porter works its magic

LONDON, United Kingdom — Natalie Massenet wowed them. Thousands of people tuned in for our second FASHION PIONEERS event — literally from all corners of the earth — joining the 200 strong sell-out crowd packed tightly into the stadium seating theatre in Net-a-Porter's 44,000 square foot headquarters in West London. Throughout the evening and afterwards, questions and commentary came in quickly via our hashtag #BoFLive, reflecting on all of the inspiring things Ms. Massenet had to say. The discussion touched on all the hot topics from the Net-a-Porter hive and beyond, including Mr Porter, the Richemont acquisition, bloggers vs. editors, the outdated fashion cycle, and more. But the undoubted highlight of the evening was the unveiling of the Net-a-Porter iPad…

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BoF LIVE | Fashion Pioneers with Natalie Massenet at 7:30pm London time today

LONDON, United Kingdom — The day has arrived. Tune in today at 7.30pm London time (that's 8.30pm Paris and Berlin and 2.30pm New York) for our second installment of FASHION PIONEERS to hear the inspirational, entrepreneurial story of Net-a-Porter's Natalie Massenet. We have teamed up with fashion blogs and websites around the world to bring FASHION PIONEERS straight to your computer screens. A big thank you to our coalition of style blogs for streaming the interview with us: United States: Tavi Gevinson | Fashionista.com | JC Report United Kingdom: Style Bubble | Fashion156 | Style Salvage France: A Shaded View on Fashion | Luxury Society Germany: Les Mads Spain: Kate Loves Me We invite you all to tune in. And…

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An Introduction to Fashion Crowdfunding

Style Trek Screenshot | Source: Style Trek

NEW YORK, United States — Next week, BoF will launch The FashionStake Diaries, a new series chronicling the development of FashionStake — a new online crowdfunding start-up focused, as the name suggests, on the fashion space. It’s traditionally been extremely challenging for emerging fashion brands to get the financial and marketing support they need. The crowdfunding approach — pooling together funds from fans via the

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In Ethical Fashion, Desirability is Sustainability

NEW YORK, United States — Over the past ten years, the eco-fashion movement has been gathering steam. Following the lead of pioneering brands like Stella McCartney and NOIR, which were founded on the basis of ethical principles near the turn of the millennium, there are now entire fashion exhibitions, forums and blogs all focused on so-called sustainable fashion. Ethical fashion is also high on the agenda of the major luxury goods groups. In April 2009, having already partnered with Stella McCartney to launch her eponymous label, PPR announced its support of HOME, an environmental call-to-action by filmmaker Yann Arthus-Bertrand. François-Henri Pinault, chairman and chief executive officer, said at the time that PPR’s support aimed to use “images and commentary to…

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Luxury Lab | China: The Biggest Opportunity for Luxury Brands in a Generation

Percent of Luxury Consumers under 45 | Source: NYU Stern

NEW YORK, United States — Making economic predictions isn’t easy these days, what with key indicators slumping one day and then bouncing back the next. But even as the global economy keeps market observers and analysts on their toes, there is one thing that everyone seems to agree on: the pre-eminence of the Chinese economy. Last month, the Chinese government announced that it was depegging its currency from the US dollar,

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Company of We | Building an Online Fashion Business

Company of We, S/S 2010 | Source: Company of We

NEW YORK, United States — Today, building a strong online sales channel is often vital to the success of an emerging fashion business. But because the task can seem daunting, many young designers delay developing their own e-commerce sites, and instead outsource their internet sales to online retailers, losing a significant share of full retail margin that can be earned when selling directly to the end consumer. While it’s almost

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First Person | Pamela Love

Pamela Love | Courtesy of Pamela Love

First Person, a new series on BoF, brings you business stories and lessons from real fashion entrepreneurs. First up, cult jewellery designer, Pamela Love. NEW YORK, United States — For the past three years Brooklyn-born jewellery designer Pamela Love has set about crafting her business in the same way she shapes the hand-hewn gothic accessories she sells. “Just like I learn new techniques for making jewellery as I go along,” she

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