London Fashion Week | New Talent Watch

Peter Pilotto, Holly Fulton and Marios Schwab, A/W 09

LONDON, United Kingdom — Today marks the start of London Fashion Week, celebrating the 25th anniversary of the British Fashion Council and heralding the return of big brands like Burberry and Pringle and star talents who had left the city to show elsewhere, like Jonathan Saunders and Matthew Williamson. But the strength of London has always been its emerging designers, whose creativity is born out of the unrivaled energy, top

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CEO Talk | Sojin Lee, Co-Founder, Fashionair.com

Sojin Lee, Co-Founder, Fashionair.com

LONDON, United Kingdom — Over the last decade, the internet and the mp3 have revolutionised the way people access and consume music, fundamentally threatening the system of controlled distribution that traditional record companies had built. Now a similar digital tidal wave is giving consumers unprecedented access to the once closed, “insider” world of fashion. The rapid pace of chance is causing disruption across the

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New York Fashion Week | Of Fashion Prequels and Sequels

Gareth Pugh Spring Summer 2010 Film Installation

NEW YORK, United States — In recent seasons, digital fashion film has been gaining momentum as an emotionally charged and cost-effective presentation format. But this season is the first time designers have started using film in a way that tightly complements their runway shows and lets them extend their presence across multiple fashion weeks, in different geographic markets. Yesterday evening, English enfant terrible Gareth Pugh,

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New York Fashion Week | The Talented Mr. Tommy Ton

NEW YORK, United States — In seasons past, industry-watchers have spoken of the growing presence of bloggers at the New York shows, but this is the first season where bloggers have come to New York from all over the world, gaining backstage access, front-row seats and even juicy scoops, in a full-on, international blogger invasion. Bryanboy is here from Manila. Susie Bubble is here from London. And Julia and Jessie from Les Mads

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The Spotlight | Saloni Lodha

Saloni Lodha at BoF's Inside the Studio launch, by Alistair Allan

NEW YORK, United States — If you opened up one of those celebrity magazines — like Grazia, People or US — or clicked on any fashion website around the time of the latest Harry Potter premiere in the summer, you will have seen Emma Watson’s photo beaming back at you, in a dress by the London-based Indian designer, Saloni Lodha. Countless magazines featured Watson’s chic look in a bold red dress, and soon enough,

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Fashion 2.0 | New York Fashion Tweek

Fashiontweak.com homepage

NEW YORK, United States—Last season, the fashion flock embraced Twitter like never before, giving fashion consumers a captivating play-by-play from front rows and afterparties at fashion weeks from New York to Paris. Indeed, for a few days, New York Fashion Week became the 4th biggest trend on Twitter. Now, capitalizing on this momentum, a San Francisco-based publishing and advertising network has launched a website called

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CEO Talk | Federico Marchetti, Founder and Chief Executive Officer, YOOX Group

Federico Marchetti, Founder & CEO of YOOX Group, courtesy of Luca Cottinelli

MILAN, Italy — Federico Marchetti is one of fashion’s online pioneers. In 2000, when Marchetti established Yoox.com, online fashion retail was still in its infancy. in 2008, the Yoox Group, which includes the original YOOX site, as well as white-label sites for 18 fashion brands, including Emporio Armani, Marni and Pucci, and thecorner.com, shipped more than 1.7 million products to over 53 countries around the world, with

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Copycat Culture | The Shape of Things

Chanel No. 5 | Source: Chanel

BRUSSELS, Belgium — Sometimes, a mere glimpse of a product’s silhouette is enough to tell which designer or fashion house created it: the Chanel No 5 perfume bottle, the toe of a Berluti shoe, the unique shape of the Fendi baguette. Today, there is renewed interest in these kinds of classic products as shape and design have made a return in making a product desirable, especially now when consumers don’t want their

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Marios Schwab | In conversation with Halston’s new Creative Director

http://www.youtube.com/v/D1KzFCqDDgk&hl=en&fs=1"

LONDON, United Kingdom — After months of speculation and almost a year of going without a head designer, Halston announced in May that it had appointed Marios Schwab, the half-Austrian half-Greek Lond0n-based designer, as its new Creative Director. Many in the industry breathed a sigh of relief. Amongst the various names that had been bandied around in the rumour mill, including Olivier Theyskens (apparently the strong choice of

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Creative Recreation | Where Suits Meet Sneakers

Creative Recreation

LOS ANGELES, United States — When the cast of Saturday Night Live flies you across the country to have you design a pair of shoes, you must be doing something right. The specially designed shoes were featured in the finale of the legendary American sketch comedy show’s 34th season. The Creative Recreation story began in 2005 when Robert Nand and Richard Cofinco set up Creative Recreation in a small office in Orange County,

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Future of Fashion Magazines | Part Three – The move to fashion film

LONDON, United Kingdom — Pioneered by SHOWstudio and powered by the spread of broadband internet and the popularity of video sharing sites like YouTube and Vimeo, fashion film has emerged as the most influential new format for fashion editorial online. Shorts like "Black and White," captured on set by Nick Knight and former assistant Ruth Hogben during Mr Knight's shoots for British Vogue, use music and movement to communicate the power and poetry of fashion in a way that static editorial simply can't. Fashion film has taken off at Dazed Digital also. "We have been experimenting with some of these directors to shoot fashion videos direct to the web and the results are cost effective and really impressive," said Jefferson…

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Future of Fashion Magazines | Part Two – Lots of little experiments

Images from SHOWstudio's "Dress me up, Dress me down"

Last time we surveyed the rapidly changing landscape of digital fashion media. Today, in the second part of our series on the future of fashion magazines, we explore the experimental approach that online pioneers like Jefferson Hack and Nick Knight are using to create unique content and experiences that truly bring fashion magazines into the digital age.

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