The Fashion Trail | Unravelling Brazil’s Luxury Market

New Order accessories Winter 2012 | Source: BoF

RIO DE JANEIRO, Brazil – Arriving in Rio de Janeiro in the middle of the Brazilian summer, in a country experiencing an ongoing economic boom, certainly puts the bleak, uncertain economic outlook of wintry Europe and North America into sharp relief. I was invited to Brazil on the generous invitation of ABIT, the Brazilian Textile and Apparel Industry Association, to attend Fashion Rio, the smaller of two semi-annual fashion events

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From Brazil, 5 Emerging Talents to Watch

SÃO PAULO, Brazil — “I didn’t even know international trade fairs existed when I set up my business in 2003,” admitted Alessandra Migani, founder of Brazilian designer label Alessa. “I got a phone call from ABIT (the Brazilian clothing and textile association) telling me they wanted to show my collection at trade show Simm in Madrid,” she told BoF from her stand at womenswear show Who’s Next in Paris earlier this month, where she

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The Fashion Trail | Fashion Rio Reaffirms Its Raison-d’Etre

RIO DE JANEIRO, Brazil — While Sao Paulo Fashion Week kicked off on Friday, the industry’s eyes have been on Brazil and its booming fashion sector for a few weeks already, specifically on Rio de Janeiro and its own designer showcase, Fashion Rio. The weeklong run of shows in the country’s second city traditionally precedes the higher-profile Sao Paulo collections. And in the first month of the new decade and with an increasingly

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Inside Brazil’s Booming Fashion Industry

SÃO PAULO, Brazil — You hear about it at dinner parties and fashion events. It’s been the subject of countless magazine stories and news reports. Something special is going on in Brazil. And today, the momentum has nothing to do with cultural clichés like soccer and samba. Brazil is claiming its place on the global stage and interestingly, fashion is playing a major role in the country’s ascendence. Significantly, the tremendous

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São Paulo: Daslu’s carnival of luxury

The Business of Fashion has landed in South America and our first stop is São Paulo, a city whose population is second only to Tokyo. But while Tokyo is one of the world’s undisputed capitals of luxury and fashion, Sao Paulo is a city still on the rise, with a budding indigenous retail scene to complement the recent arrival of international luxury brands. As friends told us over dinner last night, nobody is thinking about recessions or credit crunches here. The Brazilian economy is on fire and the top end of the market in particular is being fuelled by cash generated from a record number of IPO’s on São Paulo’s stock market. There are months-long waiting lists for Porsche Cayennes…

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