In a global exclusive interview to coincide with the unveiling of a new advertising campaign for Ermenegildo Zegna, a part of the brand’s repositioning strategy, Imran Amed sat down with head of design Stefano Pilati to discuss his plans for modernising the venerable Italian menswear label, while embracing its rich heritage in tailoring and fabric development.
BoF can exclusively reveal that shopable content startup 72Lux, which works with enterprise-level publishers like Condé Nast and Time Inc, is opening its platform to bloggers and startups.
Today, BoF can exclusively share the findings of a new report by Euromonitor International, indicating that, in 2013, luxury goods sales will exceed $318 billion worldwide, representing a year-on-year real value gain of 3 percent, driven by emerging markets and ‘affordable luxury’ brands.
The hip Shoreditch boutique Hostem is set to move into womenswear with a 6,000 square foot addition. BoF spoke with 25 year-old founder James Brown to learn more about his expansion plans.
In a colourful spin on the mobile retail trucks that have become popular in the US, House of Holland is set to launch a “roving flagship,” selling an exclusive capsule collection from a traditional British ice cream van.