BoF Exclusive | Fashion Film Premiere: The Elder Statesman

Today, BoF is pleased to bring you the exclusive premiere of a film by The Little Squares about rising luxury business, The Elder Statesman LOS ANGELES, United States — “Ever since I was a little boy, I always gravitated towards well made things. Always. It was innately in me,” says Greg Chait, the amicable and charming founder of The Elder Statesman, in For The Record, an editorial newspaper to be distributed during Paris

…Continue Reading

BoF Exclusive | ‘China’s Oprah’ Hung Huang Picks Her Top 5 Chinese Fashion Talents

Hung Huang | Source: Hung Huang

BEIJING, China — Imagine a brand new China where modern women reject increasingly ubiquitous foreign luxury goods, and their counterfeit reproductions, in favour of raiment designed by local Chinese fashion talent. This is the vision that Hung Huang, the entrepreneurial CEO of China Interactive Media Group and the oft-described “Oprah of China” — she also runs fashion magazine iLook, frequently appears on television as a cultural

…Continue Reading

BoF Exclusive | Behind the Tweets: Learning from the Best of the Fashion Twitterati

NEW YORK, United States — To tweet, or not to tweet. That has been the question on many fashion business minds over the past year. Not every brand needs a Twitter account, but if a brand does decide to stake out a presence on Twitter, they should do so with a clear plan in mind and a voice that is consistent with the brand, while also opening up a new point of view. Most of all, Twitter should be a tool for engagement with a

…Continue Reading

BoF Exclusive | The New Creative Establishment 2010 — The 50 Most Influential Creative Forces Working in Fashion Today

The New Creative Establishment | Source: INDUSTRIE Magazine

LONDON, United Kingdom — Today, The Business of Fashion brings you an exclusive preview of The New Creative Establishment, a list of the 50 most influential and inspirational creatives working in fashion today, developed by our friends at INDUSTRIE magazine for their second issue which comes out later this month and was inspired by a much-watched list with a similar name published by Vanity Fair called ‘The New

…Continue Reading

CEO Talk | Stephanie Phair, Director, TheOutnet.com

Stephanie Phair, Director TheOutnet.com | Source: The Outnet

LONDON, United Kingdom — Nineteen months ago at the time of its launch, The Outnet was better known as Net-a-Porter’s cheap and cheerful younger sister. Now, it seems, the discount fashion retailer is all grown up, and getting an extreme makeover. Each month, The Outnet receives over one million unique visitors, less than ten percent of which overlap with the existing Net-a-Porter customer base. The United States, where The

…Continue Reading

Digital Scorecard | Ralph Lauren 4D Projection Mapping

Ralph Lauren 4D at New Bond Street | Photo: Imran Amed

NEW YORK, United States — Last night, two of Ralph Lauren’s flagship stores — the recently opened 888 Madison Avenue and the venerable 1 New Bond Street — became towering, real world canvases for an extraordinary “digital extravaganza,” designed to conjure up and communicate the world of Ralph Lauren at epic scale, demonstrate the brand’s dedication to digital innovation, and celebrate the launch of the company’s “digital flagship”

…Continue Reading

BoF Exclusive | Did Fashion Kill Isabella Blow? (Part II)

Isabella Blow | Source: The New York Observer

In Part 1 of this exclusive excerpt from the afterword of Isabella Blow: A Life in Fashion, Lauren Goldstein Crowe examined the widespread allegations that fashion was to blame for the tragic suicide of Isabella Blow. Today, in part 2, she looks at whether these allegations actually point to the fact that the fashion industry suffers from an image problem. LONDON, United Kingdom — Isabella Blow and Alexander McQueen toiled in an

…Continue Reading

BoF Exclusive | Did Fashion Kill Isabella Blow? (Part I)

Alexander McQueen and Isabella Blow | Photo: David LaChapelle

The brilliantly eccentric, beautiful and iconic Isabella Blow lived fashion like no other. In the wake of her tragic suicide in 2007, she has inspired a film, a play and two books, including Isabella Blow: A Life in Fashion, a biography by friend of BoF Lauren Goldstein Crowe that’s to be released early next week. Today, in the first of a two part series, we bring you an exclusive excerpt from the book’s Afterword in which Ms.

…Continue Reading

BoF Exclusive | Digital Scorecard – British Vogue iPad App

Graphic User Interface of British Vogue iPad App

LONDON, United Kingdom — Later this week, when British Vogue launches its first ever iPad application, everyone across the fashion media landscape is bound to be paying attention. After all, Vogue is the most prestigious fashion media brand in the world, lying at the heart of Condé Nast, the world’s most powerful luxury lifestyle media conglomerate, amidst a market landscape in which age-old media brands like Vogue and others are

…Continue Reading

The FashionStake Diaries | Part IV: Lessons from the First Month

FashionStake Screenshot

The FashionStake Diaries is a four-part series that gives BoF readers a behind the scenes look at the crucial first months of a crowdfunding fashion startup, seen through the eyes of its founders. Today, in the final diary entry, they reflect on the crucial first weeks following launch: what worked, what did not, lessons learned and plans for the future. NEW YORK, United States —On the day of “go live” for any startup, planning is

…Continue Reading

BoF Exclusive | From Where I Stand by Mary McCartney

LONDON, United Kingdom — This evening at the Michael Hoppen Gallery is the private view of images from Mary McCartney’s first book, From Where I Stand, documenting her more than fifteen years of work as a photographer. Mary seems to have always had the natural instinct to observe and document the people around her, shying away from the spotlight that has shone on her family ever since her father, Sir Paul McCartney, became

…Continue Reading

BoF Exclusive | Olivier Theyskens speaks out about his Love of Cats, the Creative Process, and the Role of Drama in his Life

Oliver Theyskens | Photo: Monika Bielskyte for SOME/THINGS

PARIS, FRANCE — Olivier Theyskens caused a veritable fashionista frenzy in New York earlier this month when he launched a capsule collection for American contemporary brand Theory, which is known for its accessible prices and well-fitting trousers, but not necessarily for its fashion aesthetic or production quality. It was a surprise move for Mr. Theyskens, a designer who has been criticised in the past as being out of touch with

…Continue Reading