Apple Watch Threatens Mid-Range Swiss Brands

Tissot T-Touch Expert Solar | Source: Tissot

Swatch Group AG’s Tissot T-Touch Expert Solar watch has a compass, tells the altitude and runs on solar power. It costs $1,250 — more than three times the smartwatch Apple Inc. unveiled yesterday, putting it squarely in the crosshairs of the tech giant’s latest gizmo.

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Exclusive First Look: Six Design ‘Iconoclasts’ Interpret Louis Vuitton’s Monogram

Karl Lagerfeld and Frank Gehry for Louis Vuitton | Photo: Karl Lagerfeld for Harper's Bazaar

Today, BoF brings you an exclusive first look at Louis Vuitton’s ‘Celebrating Monogram’ collaboration with six art and design legends: Karl Lagerfeld, Frank Gehry, Cindy Sherman, Marc Newson, Christian Louboutin and Rei Kawakubo, each of whom have re-imagined the fashion powerhouse’s iconic monogram.

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6 Core Beliefs Behind the New ‘Apple Watch’

Variations of the new Apple Watch | Source: Apple

Today, as Apple unveils its much-awaited Watch, BoF has the early scoop. Here, we explain the new wearable device, Apple’s strategy for turning the product into another blockbuster and its potential impact on the fashion and luxury industry.

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Smartphones Make Catwalks Instantly Shoppable

BCBG MAX AZRIA spring/summer 2015 | Source: NowFashion

Fashionistas who want the latest looks from New York’s Fashion Week no longer need an invite to the exclusive event. A group of tech savvy women are making designs from the catwalk instantly shoppable for deep-pocketed consumers thousands of miles away.

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In Japan’s Largest E-Commerce Deal, Rakuten Acquires Ebates For $1 Billion

Rakuten, the largest e-commerce site in Japan | Source: Shutterstock

Rakuten Inc. agreed to buy U.S. rebates website Ebates Inc. in Japan’s largest e-commerce deal on record as the operator of the country’s biggest online mall seeks overseas growth through acquisitions.

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Twitter Testing ‘Buy’ Button as E-Commerce Plans Take Shape

Twitter | Source: Shutterstock

For Twitter Inc., a tweet will soon be more than a form of communication or an ad — it will be an invitation to buy. The San Francisco-based microblogging company is testing a “buy” button so consumers can purchase directly from tweets posted on its service.

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