Selfies Help ‘Facebook of Fashion Fit’ Cut Online Returns

Fitbay personalisation ensures that clothing fits your shape and size | Source: Fitbay

It’s an Internet Age-old riddle: How do you know if clothing you buy online is going to fit and — more important — flatter you? Christian Wylonis wants to solve it with Fitbay, his Copenhagen-based startup, which matches you online with people of similar size and shape to see how clothing looks in real life.

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Online Fashion Retailer Zalando Plans to IPO This Year

Zalando collection | Source: Zalando

Zalando SE, Europe’s largest online shoe and fashion retailer, plans to sell as much as 11 percent of its shares in an initial public offering this year, marking a coming of age for a Berlin-based startup industry that has yet to produce a big sale or IPO.

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