From credit card companies to automakers, it seems everyone wants a piece of the fashion world to inject a little oomph into their brands. When does it work?
As much as brands talk about compliance and concern for workers’ rights and safety, the unfortunate reality is that price is still king, says Edward Hertzman.
David and Alan Tisch’s “shopping mall on your phone” has done a remarkable job of building a clean and sophisticated app that is made for shopping. But Spring has several issues to overcome, argues Richie Siegel.
Nostalgia loomed large on the catwalks of Milan in another sign of an Italian fashion system obsessed with the past, says BoF columnist Angelo Flaccavento.
The dichotomy between surprising shows and boring clothes explains the conundrum of contemporary fashion in New York and elsewhere, says BoF columnist Angelo Flaccavento.
The worlds of music and fashion have long embraced each other to mutual benefit. But emerging musicians should tread carefully when courted by the fashion industry, lest they dilute their authenticity and alienate fans, argues Delphine Roche.
While leveraging Key Opinion Leaders (‘KOLs’) in China can be a useful marketing tool, luxury brands must do their homework if they expect to see real results, argues Avery Booker.