Luxury brands are casting a wide net to find Chinese celebrity ambassadors, but some must now realise that a great catch is not always the right match.
Will fashion’s fetishisation of extreme youth ever end?
Creative directors, now tasked with everything from pre-collections to advertising campaigns, need strong image directors to support them, argues Lewis Alexander.
Are fashion ads now made entirely for the Web rather than print?
As this season’s fashion campaigns go head-to-head on social media, a battleground now more important than the pages of print magazines, BoF picks the top 10 campaigns of Spring/Summer 2015.
Just in time for the holidays, Colin McDowell picks the best fashion books of the season.
This year, ethics and sustainability finally became a priority for a range of influential players, from major high street retailers to luxury conglomerates.
Where do you fit in the feed? Social media is a Rorschach test that can reveal cracks in your brand’s foundation, argues Grant Van Sant.
On the occasion of “Guy Bourdin: Image Maker,” currently on view at London’s Somerset House, Colin McDowell remembers the enigmatic photographer who revolutionised fashion imagery.
On the eve of the Victoria’s Secret Fashion Show, held for the first time in London, Colin McDowell sits down with the multi-tasking Sophia Neophitou-Apostolou, the show’s creative director, and owner and editor-in-chief of 10 Magazine.