Creative directors, now tasked with everything from pre-collections to advertising campaigns, need strong image directors to support them, argues Lewis Alexander.
Are fashion ads now made entirely for the Web rather than print?
Where do you fit in the feed? Social media is a Rorschach test that can reveal cracks in your brand’s foundation, argues Grant Van Sant.
Curator and editor Ken Miller remembers the late art and fashion photographer David Armstrong, who helped pioneer a genre of personal documentary photography, both gritty and glamorous.
As much as brands talk about compliance and concern for workers’ rights and safety, the unfortunate reality is that price is still king, says Edward Hertzman.
David and Alan Tisch’s “shopping mall on your phone” has done a remarkable job of building a clean and sophisticated app that is made for shopping. But Spring has several issues to overcome, argues Richie Siegel.
The worlds of music and fashion have long embraced each other to mutual benefit. But emerging musicians should tread carefully when courted by the fashion industry, lest they dilute their authenticity and alienate fans, argues Delphine Roche.
While leveraging Key Opinion Leaders (‘KOLs’) in China can be a useful marketing tool, luxury brands must do their homework if they expect to see real results, argues Avery Booker.
Acknowledging the limits of its ‘one-for-one’ model, Toms has evolved from a strictly aid-based approach to one that supports wider economic development through job creation and local trade, argues Derek Ruediger.
Stuck in a ‘catch-22’ in its relationship with luxury brands, Chinese e-commerce juggernaut Alibaba should take a page from Google, maximising revenue in the short term, while buying critical time to build enduring relationships with Western brands, argue Brian Buchwald and Joshua Neckes.
Companies like Toms have become popular because they assuage the guilt of many in the wealthy world who buy their products, while doing little to address the root causes of poverty, argues Grant van Sant.