David and Alan Tisch’s “shopping mall on your phone” has done a remarkable job of building a clean and sophisticated app that is made for shopping. But Spring has several issues to overcome, argues Richie Siegel.
The worlds of music and fashion have long embraced each other to mutual benefit. But emerging musicians should tread carefully when courted by the fashion industry, lest they dilute their authenticity and alienate fans, argues Delphine Roche.
While leveraging Key Opinion Leaders (‘KOLs’) in China can be a useful marketing tool, luxury brands must do their homework if they expect to see real results, argues Avery Booker.
Acknowledging the limits of its ‘one-for-one’ model, Toms has evolved from a strictly aid-based approach to one that supports wider economic development through job creation and local trade, argues Derek Ruediger.
Stuck in a ‘catch-22’ in its relationship with luxury brands, Chinese e-commerce juggernaut Alibaba should take a page from Google, maximising revenue in the short term, while buying critical time to build enduring relationships with Western brands, argue Brian Buchwald and Joshua Neckes.
Companies like Toms have become popular because they assuage the guilt of many in the wealthy world who buy their products, while doing little to address the root causes of poverty, argues Grant van Sant.
There is a real opportunity to rebuild local manufacturing in a commercially viable and scalable way, argues Janice Wang.
In brick-and-mortar stores, consumers can quickly check where garments are made before making a purchase, simply by looking at the label. Why don’t fashion e-tailers provide the same information?
Last week’s unveiling of Matthieu Blazy as Maison Martin Margiela’s head designer may have seemed like another casualty of the age of Instagram. But our modern over-exposed world is actually not a threat but an opportunity — if luxury brands can manage anonymity the right way, argue Joe McShea and Lucian James.
Fashion magazines need to upgrade their e-commerce experiences and make shopping their content more user-friendly, argues Renata Certo-Ware.
To maintain incentives for the kind of innovation that keeps Europe at the heart of the global fragrance industry, scents should be protected by intellectual property law, argues Kimiya Shams.