While leveraging Key Opinion Leaders (‘KOLs’) in China can be a useful marketing tool, luxury brands must do their homework if they expect to see real results, argues Avery Booker.
Debra Scherer speaks to Jonathan Van Meter, a contributing editor at American Vogue, about his professional trajectory and fashion magazines in the age of celebrity.
Acknowledging the limits of its ‘one-for-one’ model, Toms has evolved from a strictly aid-based approach to one that supports wider economic development through job creation and local trade, argues Derek Ruediger.
The unfilled Rana Plaza compensation fund exposes the fashion industry’s inability to hold brands accountable for their actions, even when those actions have disastrous consequences.
Stuck in a ‘catch-22’ in its relationship with luxury brands, Chinese e-commerce juggernaut Alibaba should take a page from Google, maximising revenue in the short term, while buying critical time to build enduring relationships with Western brands, argue Brian Buchwald and Joshua Neckes.
Companies like Toms have become popular because they assuage the guilt of many in the wealthy world who buy their products, while doing little to address the root causes of poverty, argues Grant van Sant.
There is a real opportunity to rebuild local manufacturing in a commercially viable and scalable way, argues Janice Wang.
As consumption slows and global pricing differences become more transparent, strategies that price luxury goods significantly higher in China are unsustainable.
In brick-and-mortar stores, consumers can quickly check where garments are made before making a purchase, simply by looking at the label. Why don’t fashion e-tailers provide the same information?