Stuck in a ‘catch-22’ in its relationship with luxury brands, Chinese e-commerce juggernaut Alibaba should take a page from Google, maximising revenue in the short term, while buying critical time to build enduring relationships with Western brands, argue Brian Buchwald and Joshua Neckes.
Companies like Toms have become popular because they assuage the guilt of many in the wealthy world who buy their products, while doing little to address the root causes of poverty, argues Grant van Sant.
There is a real opportunity to rebuild local manufacturing in a commercially viable and scalable way, argues Janice Wang.
As consumption slows and global pricing differences become more transparent, strategies that price luxury goods significantly higher in China are unsustainable.
In brick-and-mortar stores, consumers can quickly check where garments are made before making a purchase, simply by looking at the label. Why don’t fashion e-tailers provide the same information?
From amongst the multitude of Autumn/Winter advertising campaigns currently hitting fashion glossies, Internet forums and social media platforms around the world, from Facebook to Tumblr to Pinterest, The Business of Fashion picks the Top 10 Campaigns of the Season. Which fashion campaigns struck a chord with you this season?
Last week’s unveiling of Matthieu Blazy as Maison Martin Margiela’s head designer may have seemed like another casualty of the age of Instagram. But our modern over-exposed world is actually not a threat but an opportunity — if luxury brands can manage anonymity the right way, argue Joe McShea and Lucian James.
Fashion magazines need to upgrade their e-commerce experiences and make shopping their content more user-friendly, argues Renata Certo-Ware.