Content containing brands aiming to align themselves with the glamour and excitement of fashion week is turning up more frequently in the Instagram feeds of fashionable superusers, observes Imran Amed.
In this week’s column, BoF editor-in-chief Imran Amed questions the real value of the digital and social media rankings that have flooded the fashion industry.
Fashion shows increasingly come with perfectly staged Instagram moments, observes BoF editor-in-chief, Imran Amed.
BoF’s editor-in-chief Imran Amed reports from the recent press conference held by the Camera Nazionale della Moda Italiana on the state of Italian fashion.
Following a flurry of high profile announcements, BoF’s editor-in-chief, Imran Amed, muses on the enduring importance of the creative director.
BoF’s editor-in-chief reports from the Festival des Métiers, a travelling Hermès exhibition that touched down at London’s Saatchi Gallery last week.
BoF’s editor-in-chief reports from Sydney, Australia, on a local fashion market that’s being radically reshaped by the arrival of global fast fashion chains and the meteoric growth of international e-tailers.