The Three P’s of Lucas Hugh: Product, Positioning, Persistence

Lucas Hugh A/W 2014 | Source: Lucas Hugh

With an appearance in blockbuster film The Hunger Games and stockists like Net-a-Sporter, high-end activewear brand Lucas Hugh is poised for growth. BoF speaks to founder Anjhe Mules about how years of product development and premium positioning in an ascendant category have paid off.

…Continue Reading

Kris Van Assche Says Do What You Are Good At

Kris Van Assche | Photo: Bruno Staub

A decade ago, Kris Van Assche wanted nothing more than to have his own fax number. Today, the Belgian-born designer is a fixture of the Paris menswear establishment at the creative helm of both Dior Homme and his own brand, which, this season, celebrates 10 years in business.

…Continue Reading

The Creative Class | Fergus “Fergadelic” Purcell, Graphic Designer

Fergus Purcell | Photo: Morgan O'Donovan for BoF

BoF sits down with Fergus “Fergadelic” Purcell, the graphics guru who works with Palace Skateboards, created the graphics for the closely watched BMX, motocross and skateboarding-inspired debut collection for the rebooted MBMJ and has just finished working with Katie Hillier and Luella Bartley on Spring/Summer 2015.

…Continue Reading

Top 6 CSM BA Graduates of 2014

From top, left to right: Ayaka Sakurai, Kiko Kostadinov, Grace Wales Bonner, Daniele Toneatti, Mascha Rotermund, Sang Yoon | Photos: Shahriyar Ahmed for BoF

A week ago, they presented their graduate collections at the Central Saint Martins BA runway show. Today, BoF spotlights the famed school’s most promising graduate designers of the year.

…Continue Reading

The Creative Class | Maria Lemos, Showroom Director

Maria Lemos | Photo: Michael Hemy for BoF

Maria Lemos, star-making showroom director whose current client roster includes Lucas Nascimento, Ostwald Helgason, Peter Pilotto and Rachel Comey, talks to BoF about nurturing fashion talent and how to turn a young designer into a commercially viable brand.

…Continue Reading