Joseph Dirand likes to live fast and furiously. He is as obsessive about food as he is about music and wouldn’t mind being a woman. Along the way, the architect, an admitted control freak, has redefined our expectations of what a successful fashion retail experience should be.
Rebecca May Johnson spends an afternoon in conversation with Paul Smith, tracing his path from a small time retailer to Britain’s most successful fashion designer, who pioneered the concept of classic menswear with a twist.
In recent seasons, Moscow-based designer Vika Gazinskaya has attracted attention, and orders, from some of the world’s most influential stores, including Colette, Net-a-Porter and Fivestory. How did she do it?