The Creative Class | Joseph Dirand, Architect

Joseph Dirand | Photo: Adrien Dirand

Joseph Dirand likes to live fast and furiously. He is as obsessive about food as he is about music and wouldn’t mind being a woman. Along the way, the architect, an admitted control freak, has redefined our expectations of what a successful fashion retail experience should be.

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Paul Smith Says You Need a Head that Can Change Hats Every Hour

L: Paul Smith at ‘Hello, my name is Paul Smith’ at London's Design Museum; R: A detail from the exhibition | Photo: Michael Hemy for BoF

Rebecca May Johnson spends an afternoon in conversation with Paul Smith, tracing his path from a small time retailer to Britain’s most successful fashion designer, who pioneered the concept of classic menswear with a twist.

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The Creative Class | Ben Gorham, Perfumer

Ben Gorham | Photo: Inez van Lamsweerde and Vinoodh Matadin

BoF spoke to Ben Gorham of Byredo to understand how a former basketball player and art school graduate with no training as a perfumer founded a fashionable, cult fragrance house in which he sold a majority share to Manzanita Capital, owner of Diptyque and SpaceNK, earlier this year.

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