The vision that drives a fashion house is born from the head and heart of the designer. But behind the scenes, an entire Creative Class — from producers to image-makers to makeup artists — help to conjure up the magic of that vision and communicate it to the world. Explore members of fashion’s Creative Class on the newly launched BoF 500.
To coincide with Allure’s annual “Best of Beauty” awards, BoF spoke with founding editor-in-chief Linda Wells about the magazine’s robust growth, adapting to the digital age, editorial integrity and the publication’s influential “Best of Beauty” seal, created along with the awards in 1996 and now licensed to brands and retailers.
Maria Luisa Poumaillou has gone from owning one of the most influential fashion boutiques in Paris to transforming venerable department store Printemps into a serious fashion destination, along the way enabling the careers of some of the greatest names in fashion. Now, on her way to conquer the Chinese market with a slew of new stores and her own fashion brand, the legendary buyer sat down with BoF to share her story.
As her first issue of Lucky hits newsstands, BoF talks to the 33-year-old Eva Chen about her quick ascension to the role of editor-in-chief, digital approachability and her vision for reinventing the magazine.
Andy Rogers was convinced he was going to become a painter. Instead, a mix of gumption and luck led him to work for a series of luxury and fashion houses, whose identities he helped to define with his unerring creative vision. Here, the branding guru tells BoF how a camp Welsh farmer, Stella McCartney and the rise of the Internet paved the way to his current position as brand director of British sportswear legend Fred Perry.