With an appearance in blockbuster film The Hunger Games and stockists like Net-a-Sporter, high-end activewear brand Lucas Hugh is poised for growth. BoF speaks to founder Anjhe Mules about how years of product development and premium positioning in an ascendant category have paid off.
After four years of steady but slow growth, the sisters-in-law behind New York label Veronica Beard swallowed their pride — and lowered their price points — to reach the customers they were after.
Until not too long ago, Bouchra Jarrar’s razor-sharp tailoring was considered one of the best-kept secrets of French fashion. Now her business is gathering steam.
Today, Joseph Altuzarra is championed by fashion industry opinion-leaders Carine Roitfeld and Jenna Lyons, and stocked at some of the world’s best stores. BoF talks to the designer about how he built his brand and the breakthrough Fall 2012 collection that helped to crystallise his signature design template.
Before the debut of his second capsule collection with Net-a-Porter, set to launch on July 17th, designer Esteban Cortazar spoke to BoF about why leaving Ungaro was the best decision of his life, his new business model, and why slow and steady wins the race.
Today, accessories brand Want Les Essentiels de la Vie is stocked at some of the world’s best stores. But a few years back, the business was on the verge of collapse. Co-founders Byron and Dexter Peart tell BoF how J.Crew’s Mickey Drexler helped them regain faith in their brand — and take it to the next level.
After several seasons of struggling to gain traction, Ostwald Helgason is firmly on the ascent. But how did the label go from false starts to a prominent and rising position on the global fashion radar?