Maison Martin Margiela | The Cult of Invisibility – Part Two

In Part 1, we examined how the Maison Martin Margiela brand successfully adopted strategies of impersonality and invisibility to achieve cult status with consumers. Today, we explore how Mr. Margiela’s exit from the company could have been better managed by adopting strategies learned from real-world cults. PARIS, France — In 2002, in an acquisition that was described as Greta Garbo marrying Harpo Marx, the Maison Martin Margiela

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Maison Martin Margiela | The Cult of Invisibility – Part One

Margiela Imagery | Source: Maison Martin Margiela

The industry’s worst kept secret was confirmed this week when Renzo Rosso told Horatio Silva that he was “this close” to appointing a new designer at Maison Martin Margiela. Though Rosso says Margiela will continue to be involved from a distance, the loss of a founding designer at a namesake brand is not an easy transition to make. In the first of a two part series, our friends at Agenda Inc. examine how Maison

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Paris Fashion Week | The Culture of Luxury

Christian Lacroix | Source: NY Daily News

One long-time designer is conspicuously absent from the Paris Fashion Week schedule for Spring/Summer 2010. Indeed, Christian Lacroix’s Haute Couture show in July (pictured above) was billed as possibly his last fashion show ever. But, while rumours continue to swirl of would-be white knight investors to save Lacroix — the latest is Hassan bin Ali al-Nuaimi, a nephew of the ruler of Ajman — BoF investigates the wider

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London Fashion Week | Burberry’s Unforgettable Fashion Frisson

LONDON, United Kingdom — In February of 2004, writing about London Fashion Week in the Guardian newspaper, Charlie Porter declared: "It's that old London fashion week conundrum all over again — wondering what's the point, and failing to find an answer." A month earlier, Porter said that London Fashion Week was in crisis mode. Looking back, it's easy to understand Porter's lack of optimism. That February, London hosted 40 shows in a 5-day schedule. This was a decline from 50 shows in September of 2003. Style.com only reviewed 13 of the on-schedule shows in London, or about 33 percent. As a proxy for quality, this ratio did not bode well for London's position amongst the major fashion capitals. Major editors…

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The Verdict | Gap’s 1969 Premium Jeans

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Introducing the Gap’s new 1969 Denim VANCOUVER, Canada — Those of you in North America over the past week can’t have missed the media bombardment from the Gap, the ailing San Francisco-based mass fashion retailer, as it announced the launch of its new 1969 premium denim range, with six new fits for women and seven new fits for men. Huge full-page ads featuring Anja Rubik appeared in the Thursday Styles section of the

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Vote for The Business of Fashion in the Dazed Digital RAW Blog Awards

LONDON, United Kingdom — As we enter the dog days of August, The Business of Fashion is going to take a holiday. But before we take our little sabbatical, we have a request for you, our loyal readers. We were delighted to learn last week that BoF has been shortlisted for the first Dazed Digital RAW Blog Awards, in the fashion category. The awards have now been opened to a public vote — and the competition is fierce. We are honoured

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BoF Recommends | The September Issue

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LONDON, United Kingdom — Bootlegged copies of The September Issue have been circulating amongst fashion insiders in London. The new 90 minute documentary featuring Anna Wintour of American Vogue is not due to hit U.S. and U.K. theatres until later this Summer, but it is already providing much fodder for industry conversations over mid-Summer cocktails and pre-collection appointments. The film revolves around the development,

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Michael Jackson | What was his most stylish moment?

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LOS ANGELES, United States — Today the world is talking about Michael Jackson’s inimitable and legendary contribution to global pop music. But what about his contribution to fashion and what was Jackson’s most stylish moment? There’s plenty to choose from. This was the man, of course, with the sequined glove, military-inspired uniforms (think Balmain, without the Pagoda shoulder), shredded jeans, distressed

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The Business of Fashion | Community Survey

[caption id="attachment_4268" align="alignnone" width="500" caption="The Business of Fashion Community"][/caption] LONDON, United Kingdom — It's that time again where we turn to you and ask for your input in our bi-annual community survey on how to grow and develop The Business of Fashion. Our progress in recent months has been exciting and promising and we want to make sure we continue to provoke the discussion and debate at the intersection of fashion, business and new media — but we need your help! We have plenty of new ideas on how push the conversation forward, which we would like to test with you, and we'd like to learn more about you to enable us to find sponsors and partners who are interested…

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