This season, the most successful fashion films broke away from the old template, embracing the unexpected plots, quirky music and bursts of humour that resonate with online audiences. Sit back, turn up your speakers and enjoy BoF’s Top 10 Fashion Films of the Season.
On the day of the announcement of BoF’s seed investment round, founder and editor-in-chief Imran Amed spoke to the BBC Global News about the rise of The Business of Fashion, the disruptive forces re-shaping the fashion industry, and the special role that London plays in the global fashion ecosystem.
NEW YORK, United States — “Are we failing to fulfil the potential of fashion film?” asked Quynh Mai’s Op-Ed for BoF earlier this year, citing misallocated budgets, uncompelling content, poor distribution strategies and established power structures that favour still photographers. Indeed, it’s fair to say that, while seasonal fashion shorts have become an essential part of the marketing toolbox for megabrands and emerging labels
Lanvin Spoof Video | Source: NEW YORK, United States — At BoF, we’ve been ranking the top fashion films of the season since 2009, when the genre was still just coming into existence. But even back then, set against the staggering rise of online video consumption and the growing importance of engaging young digital consumers, the medium’s tremendous potential was clear. Fast-forward to the Autumn of 2011 and YouTube-friendly short
NEW YORK, United States — Over the weekend, Band of Outsiders’ Scott Sternberg put on a lovely low-key show for his two women’s collections —Boy and Girl — underneath The Highline on New York’s West side. But earlier this summer he pulled out all the stops for a spectacular West Side Story-themed show for his Spring/Summer 2012 menswear collection as a special guest designer at the 80th edition of Pitti
MILAN, Italy — The Business of Fashion is pleased to share the first ever in-depth video interview with Domenico Dolce and Stefano Gabbana, discussing the digital strategies that in 5 short years have transformed D&G from a “closed” brand to an “open” brand, where digital is now intertwined into the DNA, providing realtime, behind-the-scenes access via three separate Twitter accounts, a Facebook fan page
LONDON, United Kingdom — As the the fashion industry grapples with the radical change that’s reshaping our business, there have been precious few opportunities to step back and discuss what it all means for the fashion system at large. The third edition of Miu Miu’s “Musing” salons, themed The Pace of Fashion and hosted by Shala Monroque, enabled industry leaders from across the fashion spectrum to sit back and try to make sense of
LONDON, United Kingdom — This season, fashion brands embraced fashion film like never before, integrating digital videos more meaningfully into a wide spectrum of communications strategies, from Nicola Formichetti’s formidable social media machine for the House of Mugler to Tom Ford’s contrarian approach that defied the industry trend towards greater access and immediacy. In past seasons, fashion films have often been geared at